Marketing Marketing: A Study of Hiring Institutions and Job Candidates. Michael D. Basil Debra Z. Basil. Overview. There is a shortage of faculty in the field of marketing. Basil & Basil (JBR, 2006) found that both undersupply and mismatch appear to be responsible for the shortage.
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Marketing Marketing: A Study of Hiring Institutions and Job Candidates
Michael D. Basil
Debra Z. Basil
Candidate’s “mistakes” in applying
Mistakes that candidates made in interviewing
Colleagues (M = 5.3)
Research support (M = 5.5)
Research expectations (M = 5.9)
Number of classes taught (M = 5.9)
Salary (M = 6.0)
Location of the school (M = 6.2)
Atmosphere (M = 6.4)
School reputation (M = 7.7)
Spousal consideration (M = 8.3)
Conference/travel support (8.9)
Cost of living (9.1)
What were candidates looking for in a job?
(Rank ordering from 1 to 14)
How did schools compare?