Marketing Marketing: A Study of Hiring Institutions and Job Candidates. Michael D. Basil Debra Z. Basil. Overview. There is a shortage of faculty in the field of marketing. Basil & Basil (JBR, 2006) found that both undersupply and mismatch appear to be responsible for the shortage.
Michael D. Basil
Debra Z. Basil
Candidate’s “mistakes” in applying
Mistakes that candidates made in interviewing
Research support (M = 5.5)
Research expectations (M = 5.9)
Number of classes taught (M = 5.9)
Salary (M = 6.0)
Location of the school (M = 6.2)
Atmosphere (M = 6.4)
School reputation (M = 7.7)
Spousal consideration (M = 8.3)
Conference/travel support (8.9)
Cost of living (9.1)
Benefits (9.7)Study of Job Candidates
What were candidates looking for in a job?
(Rank ordering from 1 to 14)
How did schools compare?