Moving beyond the 30 spot
Download
1 / 6

Moving Beyond the :30 Spot - PowerPoint PPT Presentation


  • 161 Views
  • Uploaded on

Moving Beyond the :30 Spot. Advertising in a Multi-Platform World. Jeff Siegel [email protected] June 9, 2011. The Multi-Platform Future. Nearly All Devices Will Be Internet Connected Users Will Want Content On Any Device, Anywhere

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Moving Beyond the :30 Spot' - faunus


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Moving beyond the 30 spot

Moving Beyond the :30 Spot

Advertising in a Multi-Platform World

Jeff Siegel

[email protected]

June 9, 2011


The Multi-Platform Future

  • Nearly All Devices Will Be Internet Connected

    • Users Will Want Content On Any Device, Anywhere

    • Consumers want a similar experience, whether on the PC, in the living room, online or mobile

  • Finding and discovering content – whether TV shows, music, movies, personal or user-generated – is becoming increasingly difficult

  • Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers


Digital media advertising opportunities
Digital Media Advertising Opportunities

With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K. and throughout Europe.


Living Room Display Advertising

Micro-sites and portals

Measurement Tools

The Cloud


The Rovi Smart TV CampaignsField Trial

Launching in the U.K. in 2H ‘11

The Rovi Smart TV Field Trial

  • Advertising integrated in TV and widget-based platforms

  • Research/results measurements

    Connected Platforms Include:

  • In-market connected TVs

  • Blu-ray players

  • Advance capability connected TVs

  • Web properties for TV

  • Tens of million guaranteed impressions during the course of the trial

Page 5


Thank you. Campaigns


ad