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Moving Beyond the :30 Spot

Moving Beyond the :30 Spot. Advertising in a Multi-Platform World. Jeff Siegel jeff.siegel@rovicorp.com June 9, 2011. The Multi-Platform Future. Nearly All Devices Will Be Internet Connected Users Will Want Content On Any Device, Anywhere

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Moving Beyond the :30 Spot

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  1. Moving Beyond the :30 Spot Advertising in a Multi-Platform World Jeff Siegel jeff.siegel@rovicorp.com June 9, 2011

  2. The Multi-Platform Future • Nearly All Devices Will Be Internet Connected • Users Will Want Content On Any Device, Anywhere • Consumers want a similar experience, whether on the PC, in the living room, online or mobile • Finding and discovering content – whether TV shows, music, movies, personal or user-generated – is becoming increasingly difficult • Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers

  3. Digital Media Advertising Opportunities With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K. and throughout Europe.

  4. New Technologies Are Driving Innovative Advertising Campaigns Living Room Display Advertising Micro-sites and portals Measurement Tools The Cloud

  5. The Rovi Smart TV Field Trial Launching in the U.K. in 2H ‘11 The Rovi Smart TV Field Trial • Advertising integrated in TV and widget-based platforms • Research/results measurements Connected Platforms Include: • In-market connected TVs • Blu-ray players • Advance capability connected TVs • Web properties for TV • Tens of million guaranteed impressions during the course of the trial Page 5

  6. Thank you.

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