Moving Beyond the :30 Spot. Advertising in a Multi-Platform World. Jeff Siegel [email protected] June 9, 2011. The Multi-Platform Future. Nearly All Devices Will Be Internet Connected Users Will Want Content On Any Device, Anywhere
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With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K. and throughout Europe.
Living Room Display Advertising
Micro-sites and portals
Launching in the U.K. in 2H ‘11
The Rovi Smart TV Field Trial
Connected Platforms Include: