Moving beyond the 30 spot
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Moving Beyond the :30 Spot. Advertising in a Multi-Platform World. Jeff Siegel [email protected] June 9, 2011. The Multi-Platform Future. Nearly All Devices Will Be Internet Connected Users Will Want Content On Any Device, Anywhere

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Moving Beyond the :30 Spot

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Moving beyond the 30 spot

Moving Beyond the :30 Spot

Advertising in a Multi-Platform World

Jeff Siegel

[email protected]

June 9, 2011


Moving beyond the 30 spot

The Multi-Platform Future

  • Nearly All Devices Will Be Internet Connected

    • Users Will Want Content On Any Device, Anywhere

    • Consumers want a similar experience, whether on the PC, in the living room, online or mobile

  • Finding and discovering content – whether TV shows, music, movies, personal or user-generated – is becoming increasingly difficult

  • Increased fragmentation, time-shifting technologies and TV channel availability are creating challenges for advertisers


Digital media advertising opportunities

Digital Media Advertising Opportunities

With the rapid union of the Internet and television, digital media advertising in the living room is poised for growth in Canada, U.K. and throughout Europe.


Moving beyond the 30 spot

  • New Technologies Are Driving Innovative Advertising Campaigns

Living Room Display Advertising

Micro-sites and portals

Measurement Tools

The Cloud


Moving beyond the 30 spot

The Rovi Smart TV Field Trial

Launching in the U.K. in 2H ‘11

The Rovi Smart TV Field Trial

  • Advertising integrated in TV and widget-based platforms

  • Research/results measurements

    Connected Platforms Include:

  • In-market connected TVs

  • Blu-ray players

  • Advance capability connected TVs

  • Web properties for TV

  • Tens of million guaranteed impressions during the course of the trial

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Moving beyond the 30 spot

Thank you.


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