1 / 25

How to write a Website Brief

How to write a Website Brief. About us. dotAgency. Full service digital marketing agency London based with International support Service hub of the dotDigital Group Clients include:. dotDigital Group. Over 4,500 clients and agencies Over 180 staff and growing

faunia
Download Presentation

How to write a Website Brief

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. How to write a Website Brief

  2. About us

  3. dotAgency • Full service digital marketing agency • London based with International support • Service hub of the dotDigitalGroup • Clients include:

  4. dotDigital Group • Over 4,500 clients and agencies • Over 180 staff and growing • PLC trading on the AIM market • Established over 12 years, profitable since inception

  5. The Purpose

  6. Purpose • Target Audience • What’s a successful visit? • Why are they visiting?

  7. Purpose • Is new vs. returning different? • How will they discover you?

  8. Complete the sentence Imagine your website in 2 years: I know my website works because….

  9. Current vs Future

  10. What works now What on your current solution works? • User journeys • Key Functionality • Integration • The main user journey

  11. What doesn’t work now What on your current solution needs improvement? • Navigation • Structure • Missing functionality • Engaging content

  12. The Marketing Mix

  13. Channels What other channels will your audience encounter your brand? • Events • Social media • Print • TV

  14. The Competition

  15. Your competitors • List your main competitors • What do their sites do well? • What do they do poorly? • In general what other sites do you admire?

  16. Integration

  17. Integration Does your new website need to integrate with other information systems? • CRM • EPOS • OMS • Accounts

  18. Integration • What you need to integrate with now is this fixed or set to change • Plan for tomorrow not just today

  19. Strategy

  20. Strategy • How does this project link with your strategic plan? • Where will your business be in 3 years and how does this project fit in? • How will your bigger strategy translate onto the web?

  21. Strategy • What other microsites/ web application might you launch in the future • What features might you want to implement in the future, what’s on your wish list?

  22. Beyond The Website

  23. To infinity and beyond • Do you currently do email marketing? • How important is SEO? • What is your attitude to Social? • Do your users visit your site on a mobile?

  24. So, to recap… • What’s the purpose of your new web project? • Who are you catering for and what are their objectives? • What does and doesn’t work now? • What do your competition do well or not? • Integration costs money and time • What’s your bigger picture? • Tomorrow not just today

  25. How to write a Website Brief Q&A

More Related