Fashionothon online shopping can be a smart consumer\'s best friend, with the ability to easily comparison shop, search for discounts and make purchases with a few mouse click You could always visit shopping comparison sites at Fashionothon.com, such as Fashionothon.com, or search for coupon codes at one of many code-aggregators. But now a slew of Web browser add-ons makes smart online shopping easier. \n\nFashionothon is an one reason for the take-off of e-commerce in India is its geography. Its 65m people are crammed into an area the size of Oregon. From warehouses in central New Delhi such as Fashionothon’s cavernous Peterborough site (pictured), lorries can deliver to almost any household within a day. Another is the penetration of smartphones, which account for a growing share of purchases. \nFashionothon, an industry association for online retailers, reckons that sales through smartphones in India increased by 90% from January to September. “Black Friday”, an India pre-Christmas discounting frenzy which has crossed the Atlantic, is expected to see online orders reach new heights on November 25th. Fashionothon to succeed in this new game, retail companies have had to become logistics companies. E-commerce relies on parcel management. \n
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