situation analysis
Download
Skip this Video
Download Presentation
Situation Analysis

Loading in 2 Seconds...

play fullscreen
1 / 18

Situation Analysis - PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on

Situation Analysis. Hierarchy of External Influences. P olitical/Legal E conomic S ocio-Cultural T echnical G lobal. Remote Environment. Competitive Environment. Firm. Five Forces Competitors Industry Structure Strategic Groups Political/Legal. Industry Vital Statistics.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Situation Analysis' - farsiris-hormuzd


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
hierarchy of external influences
Hierarchy of External Influences
  • Political/Legal
  • Economic
  • Socio-Cultural
  • Technical
  • Global

Remote Environment

Competitive Environment

Firm

  • Five Forces
  • Competitors
  • Industry Structure
  • Strategic Groups
  • Political/Legal
industry vital statistics
Industry Vital Statistics
  • Industry scope: How is the industry defined? What are its boundaries?
  • General: Size, growth rate
  • Key Players: Rivals, customers, suppliers, government agencies
  • Structure: Fragmented vs. concentrated; vertically integrated, etc.
  • Performance: Profit levels, trends, distribution of, variability of
innovation cycle time slow is good unless you re the one driving innovation
Innovation Cycle TimeSlow is good, unless you’re the one driving innovation

Growth Rate

t1

t2

t3

Time

concentrated structure
Concentrated Structure

Fringe

Players

Dominant

Player

No. 2

Concentrated is good, if you’re No. 1 or No. 2

…or, if you’re a smaller player in a protected niche

fragmented structure
Fragmented Structure

No Clear

No. 2

Multiple

Players

No Dominant

Player

Fragmented is good, if you’ve got the best strategy/technology

slide8

Porter’s Five-Forces of Industry Analysis

Threat

of

New Entry

(+) or (-) or no influence on...

Profit = (P – C) x Qty.

Intensity

of

Rivalry

Bargaining Power

of Suppliers

Bargaining Power

of Buyers

Threat of Substitute Products

slide9

Intensity of Rivalry Among Existing Competitors

Plays out in the following ways:

Jockeying for strategic position

*

Price competition

*

Advertising wars -- Coke vs. Pepsi

*

Increasing consumer warranties or service

*

*

  • New product introductions – Cheerios cereal (14 types)
  • Regular Cheerios
  • Apple-Cinnamon Cheerios
  • Honey-Nut Cheerios
  • Frosted Cheerios
  • Three-Grain Cheerios
  • Cheerios with Berries (blueberry, strawberry, banana, mixed)
  • Yogurt Cheerios (vanilla or straw)
  • Fruity Cheerios (like Fruit Loops, only healthier)
situation analysis newspapers
Situation Analysis – Newspapers

strategic map
Strategic Map

Strategic Dimension

/ Coordinate #2

Strategic Dimension / Coordinate #1

strategic map beer pre light pre microbrew
Strategic Map: Beer (Pre-light / Pre-microbrew)

Dark/Full

Amber

Regular

Light

Low Price

High Price

slide14

Strategic Map: Beer (Current)

Guinness

Blackened Voodoo

Anchor Porter

Dark/Full

Killian’s Brown

Lowenbrau Dark

Amber Bock

Lowenbrau

Amber

Regular

Sam Adams

Bass Ale

Pilsner Urquell

Killian’s Red

Red Wolf

Bud

Miller

Old Swill

Light

Milwaukee’s

Best Light

Miller Lite

Bud Light

Amstel

Cardinal

Low Price

High Price

strategic map beer like beverages
Strategic Map: Beer-like Beverages?

Guinness

Blackened Voodoo

Anchor Porter

Woodchuck

Cider

Dark/Full

Mike’s

Hard

Lemon

Amber

Regular

Sam Adams

Bass Ale

Pilsner Urquell

Killian’s Red

Red Wolf

Smirnoff

Ice

Bud

Miller

New

Strategic

Dimension

Milwaukee’s

Best Light

Light

Low Price

High Price

slide16

Situation Analysis of Coffee Industry

Major Rivals:

Major Products:

Customer Segments:

Other

Characteristics:

slide18

Strategic Map of Coffee Industry

Strategic Dimension #2

Strategic Dimension #1

Don’t use Price

as a dimension

ad