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Mobile Life Care Services. Ankit R. Chadha ( 10-809) Akhil Singh (09-845) Madhur Chauhan ( 10-810 ) Pooja Yadav (09-857) Under the Guidance of Dr . Saurabh Mehta. DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION 2013-2014. Why do we need it?.

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mobile life care services
Mobile Life Care Services

Ankit R. Chadha (10-809)

Akhil Singh (09-845)

MadhurChauhan (10-810)


Under the Guidance of

Dr. Saurabh Mehta



why do we need it
Why do we need it?
  • Rural areas in India are electrified non-uniformly, with richer states being able to provide a majority of the villages with power while poorer states still struggling to do so.
  • Around 45% of the rural areas in India lack an electric connection whereas the other areas having connections have been facing frequent load-sheading.
product features
Product Features
  • Mobile hospital is a large mobile medical unit that temporarily takes care of casualties on the site before they can be safely transported to hospitals .
  • Here all necessary medical instruments are being assembled on a medium size vehicle
  • Mobile hospitals to be assembled as per the requirement of local people.
  • Mobile hospitals are assembled on large trucks to provide more space and so more facilities (Operation Theatres etc.).
  • The most suitable market for this product is rural area, specifically remote villages where access to the clinic or hospital is very difficult.
major unique services
Major Unique Services
  • Dental Unit
  • Ear & Nose Specialists
  • Gynecological or Blood Unit
  • OT / ICU Unit
  • X-Ray and Sonography
current scenario 1
  • The most stable market for this product is rural areas where access to the clinic or hospital is very difficult.
  • Current Health Scenario in India :

Some favorable condition in our targeted area of study-

  • Peoples Unawareness-
  • The family head of almost all the families is uneducated.
  • Most of the families are lower middle class.
  • Farming is the most common occupation among the people.
  • Lack of healthy habits.
  • People are unaware of the common facts about the health and life threatening diseases.
  • In the name of medical infrastructure there is only a small clinic which is not regularly visited by doctors.
  • About 34% population may not visit hospital during general sickness like fever and cold.
  • Health Insurance-
  • Due to unawareness, lack of education and less connectivity with outer world, it is worth less to expect health insurance which is a favorable condition of mobile hospital.
  • Distance of nearest hospital-
  • The nearest government hospital is 6 to 7 kms away from the villages which takes almost half an hour to reach hospital. Mobile hospital is a perfect solution for this problem which comes at doorstep.
target of services
Target of Services
  • Service at doorstep [2]
  • Staff of Mobile Hospital
  • Doctors , compounder & driver.
  • Services for general diseases
  • Anti viral medicines, operation theater, cure for fractures, anti poison vaccines etc.
  • Accident response
  • Mobile Hospital will provide immediate access in large areas and number of death due to late access of medication would be decreased.
marketing strategy
Marketing Strategy
  • Location-

Well planned location cover in order to cover maximum targeted area.

  • Cost - Routine

Payment system : Monthly payment system.

With scheme once patient will admit into the contract, it will become regular

source of income.

  • Awareness / Publicity -

Awareness through :

  • News papers
  • Television
  • Camps
  • Local banners
collaboration with a hospital
  • Since establishing a new setup will be very cumbersome as far as investments and procedures are concerned.
  • Our initial star-up plan is in collaborating with a Hospital on a fixed commission basis.
  • 30% of the profit will be shared with the Hospital on an agreement basis.
  • Equipment and processing will be provided by the Hospital.


  • Start-up Requirement (INR) :
  • Start-up Expenses
  • Legal licenses certification 0.5 lacrs.
  • Wages(per Year) 10lac Rs.
  • Advertising 1 lac Rs.
  • Mobile Hospital Vehicle 8lac Rs.
  • Other (Fuel, Maintenance) 5 lac Rs.
  • Total Start-up Expenses 24.5 lac Rs.
graphical profit representation
Graphical Profit Representation


  • Average income per patient is considered as Rs. 350.
  • Considering Rs. 20 lakh (Development, Wages, Maintenance) expenditure after the start-up year.
  • Profit is computed after handing over 30% to the Hospital.

Year (Patients)