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ION GENERATION OF GORENJE FRIDGE FREEZERS PowerPoint PPT Presentation


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ION GENERATION OF GORENJE FRIDGE FREEZERS. Marketing communication support May 2014. Overview. 1. Overview of POS For end consumers Price list for dealers Education materials Banners for dealers Web. 1. Overview of POS. POS – carpets. 2.

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ION GENERATION OF GORENJE FRIDGE FREEZERS

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Ion generation of gorenje fridge freezers

ION GENERATION OF GORENJE FRIDGE FREEZERS

Marketing communication support

May 2014


Ion generation of gorenje fridge freezers

Overview

1

  • Overview of POS

  • For end consumers

  • Price list for dealers

  • Education materials

  • Banners for dealers

  • Web


Ion generation of gorenje fridge freezers

1. Overview of POS


Ion generation of gorenje fridge freezers

POS – carpets

2

Entering the shop, arrowswill guide the customer to ourfridges, which is decorated with a squaredcarpet in front of the fridge.

2 per order

ORDERS:

With Julie

[email protected]

1 per order


Ion generation of gorenje fridge freezers

POS – PRODUCT OUTSIDE STICKERS

2

In front of the product, the customerwillget a quickoverview of energyclass and info regardingIonGeneration and website.

PRODUCT STICKERS APPLICATION:

1 – ALL MODELS

4 – MODELS WITH A+++

2 – MODELS WITH NO FROST PLUS

3 –MODELS WITH A++


Ion generation of gorenje fridge freezers

POS - PRODUCT INSIDE STICKERS

2

Opening the fridgefreezer, stickers willexplain the main features.

5

LED-light

7

6

SimpleSlide

SpaceBox


Ion generation of gorenje fridge freezers

POS - PRODUCT INSIDE STICKERS

2

Opening the fridgefreezer, stickers willexplain the main features.

8

CrispZone

9

CrispZone

ORDERS:

10

ZeroZone

With Julie

[email protected]

On all models with ZeroZone


Ion generation of gorenje fridge freezers

POS – OVERVIEW OF STICKERS

2

or


Ion generation of gorenje fridge freezers

POS – updated thunder/bird sound

2

Opening the fridge, the customer will also hear an updated thunder/bird sound, to let the customer ”Imagine freshness after the storm”.

ORDERS:

Birds sound

With Julie

[email protected]


Ion generation of gorenje fridge freezers

POS – give aways

2

Give the shop a set of herbs for them to plant.

ORDERS:

SAP: 436757

Plants giveaway cooling (1 pc)

28 on stock

NB!! Norwayonly:

Due to customs, youcannotship the plants to Norway! Julie willmake a specialorder. Contact [email protected]


Ion generation of gorenje fridge freezers

2. FOR END CONSUMERS


Ion generation of gorenje fridge freezers

NEW! Image brochure

3

  • Without products

  • Main features

  • For end consumers

  • Available in June - youwillbeinformed!


Ion generation of gorenje fridge freezers

3. PRICE LISTS FOR DEALERS


Ion generation of gorenje fridge freezers

NEW! Price lists for dealers

3

  • With a few, main features

  • Shops/chainspecific

On yourCDs

Availble in print, contact Julie


Ion generation of gorenje fridge freezers

4. EDUCATION TOOLS


Ion generation of gorenje fridge freezers

NEW! Updated training presentation

3

On yourCDs


Ion generation of gorenje fridge freezers

Technical movie

3

On your CDs and on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw


Ion generation of gorenje fridge freezers

5. BANNERS FOR DEALERS


Ion generation of gorenje fridge freezers

Banners for your dealers?

3

Give your dealer inspiration to promote IonGeneration on their website.

Contact Julie with specifications, and we will prepare banners.


Ion generation of gorenje fridge freezers

6. WEB


Ion generation of gorenje fridge freezers

Banner + mini banner

4


Ion generation of gorenje fridge freezers

Minisite - http://www.gorenje.com/iongeneration

4

NEW! AlsoavailableIn DK: http://www.gorenje.com/iongeneration/da/


Ion generation of gorenje fridge freezers

Website on POS

4


Ion generation of gorenje fridge freezers

Products on the website

4

IonGeneration logo by product and link to video presentation on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw


Ion generation of gorenje fridge freezers

TV ad

4

On Youtube and on your CDs: http://www.youtube.com/watch?v=iGMScNUd-MQ


Ion generation of gorenje fridge freezers

Feedback on existing tools: what works, what are you missing?


Ion generation of gorenje fridge freezers

THANK YOU


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