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The Language of Prejudice

Introduction and Author Background. Allport studied psychology and social ethicsHe wrote ?The Nature of Prejudice"Excerpt investigates 4 types of language that causes prejudice. Nouns that Generalize. We often overlook other less prominent characteristics. We identify people based on race/ethnicity, disabilities (anything that makes them stand out from societal norms.) ?Label of Primary Potency"We base our judgments off of stereotypes. Examples: All men are manly and strong. Homosexual men are effeminate. All cheerleaders are loud and energetic. .

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The Language of Prejudice

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    1. The Language of Prejudice By Gordon Allport Interpretation by Emily Stevens and Vinny Melchiorri

    2. Introduction and Author Background Allport studied psychology and social ethics He wrote “The Nature of Prejudice” Excerpt investigates 4 types of language that causes prejudice

    3. Nouns that Generalize We often overlook other less prominent characteristics. We identify people based on race/ethnicity, disabilities (anything that makes them stand out from societal norms.) “Label of Primary Potency” We base our judgments off of stereotypes. Examples: All men are manly and strong. Homosexual men are effeminate. All cheerleaders are loud and energetic.

    4. Emotionally Toned Labels Words can cause negative and positive connotations. Ethnicity, disability, and financial ability labels promote negative connotations. Every negative connotation has a positive connotation.

    5. The Communist Label We place the blame on “them,” without defining who “they” are. World Wars I and II helped us define “they.” Now, we over generalize who is to blame for our misfortune.

    6. Verbal Realism and Symbol Phobia We constantly label others, but hate being labeled ourselves. We feel we are exempt from negative labels. Strong words produce strong emotions.

    7. Overview Gordon Allport used his beliefs to write his piece. He used the 4 types of language to demonstrate how language and words can impact how we view other groups and people.

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