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What is quality of life? - now and in the future. Johan Peter Paludan. Who are we?. Founded by Thorkil Kristensen in 1970 Private non-profit organisation Interdisciplinary think tank (Economists, political scientists, ethnographers, sociologists, astrophysics, philosophers etc.) 25 futurists

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What is quality of life now and in the future

What is quality of life?- now and in the future

Johan Peter Paludan


Who are we
Who are we?

  • Founded by Thorkil Kristensen in 1970

  • Private non-profit organisation

  • Interdisciplinary think tank (Economists, political scientists, ethnographers, sociologists, astrophysics, philosophers etc.)

  • 25 futurists

  • Danish and Swedish departments and Oslo Futures Club


USA, 1958: ”This is your future”

3D Color TV

Wall-Panel

Slide-back Roof

Personal Helicopter &

Roof Landing Area

MovingStairway

House-control

Panel

Glass Walls

Dust-free Floors

Menu Selector &

Microwave Stove

Giant-size

Fruit

Ultrasonic

Laundry

Electrical

Heat Unit

Phono-vision

Receiver


Men have entered the kitchen because
Men have entered the kitchen because:

  • They stay single for a longer time


Men have entered the kitchen because1
Men have entered the kitchen because:

  • They stay single for a longer time

  • The most effective scoring trick


Men have entered the kitchen because2
Men have entered the kitchen because:

  • They stay single for a longer time

  • The most effective scoring trick

  • You can extend your territory: kitchen + grill for all seasons


Men have entered the kitchen because3
Men have entered the kitchen because:

  • They stay single for a longer time

  • The most effective scoring trick

  • You can extend your territory: kitchen + grill for all seasons

  • There are machines


Men have entered the kitchen because4
Men have entered the kitchen because:

  • They stay single for a longer time

  • The most effective scoring trick

  • You can extend your territory: kitchen + grill for all seasons

  • There are machines

  • You can have a drink in peace


Men have entered the kitchen because5
Men have entered the kitchen because:

  • They stay single for a longer time

  • The most effective scoring trick

  • You can extend your territory: kitchen + grill for all seasons

  • There are machines

  • You can have a drink in peace

  • If you do the cooking you can’t be expected to take care of the kids too!



Quality of whatever
Quality – of whatever

Q = E1/E2 =/> 1

Where:

Q = Quality

E1 = Expectations

E2 = Experience


Basic factors
Basic factors

  • Economy


Copenhagen Institute for Futures Studies

Instituttet for Fremtidsforskning

Wealth


Private consumption pr. capita, 1844-2002

(Index 1844=100)

Kilder: ”Økonomisk vækst i Danmark”, Svend Aage Hansen, ”Økonomisk vækst”, Niels Kærgård,

Danmarks Statistik samt egne beregninger




Scarce resources

ARE NOT :

Information

Products

Channels

Opportunities

Satisfaction

Good Stories

ARE :

Attention

Care

Genuine interest

Time

Trust

Meaning

Scarce resources

TO BELIEVE & TO BELONG


Meaning

Solution

Product

Technology

Create value!

What is the meaning

Of what you do?


Maslow’s Needs Hierarchy

Traditional

version

Self-realisation

Acknowledgement

Social needs

Security

Physical needs


Maslow’s Needs Hierarchy

Traditional

version

Modern

version

Self-realisation

Acknowledgement

Social needs

Security

Physical needs


MASLOW AND ALDERFER

}

}

}

Transcendence

Selfrealisation

Acknowledge

Social

Security

Ph6ysical

Growth

Relations

Eksistence

MASLOW

(1954, 1971)

ALDERFER

(1972)

Kilde: http://chiron.valdosta.edu/whuitt/col/regsys/maslow.html


The happy capitalists
The happy capitalists?

No!Money can’t buy me love.


A model for happiness
A model for happiness

The dream of happiness is bigger than happiness itself (CIFS: Dream Society)

Maslow: Cohesion & acknowledgement (Relations)

Happiness is me, I create it (CIFS: Creative Man)

Maslow: Self-realization & transcendence (Growth)

Happiness is comfort, security and proximity (CIFS: Industrial mindset)

Maslow: Safety & physical needs (Existence)


A model for happiness1

Freedom,

Happiness

A model for happiness

The dream of happiness is bigger than happiness itself (CIFS: Dream Society)

Maslow: Cohesion & acknowledgement (Relations)

And stoma?

Empowerment

Prosumption

It works

Happiness is me, I create it (CIFS: Creative Man)

Maslow: Self-realization & transcendence (Growth)

Happiness is comfort, security and proximity (CIFS: Industrial mindset)

Maslow: Safety & physical needs (Existence)


Happiness in the industrial mindset
Happiness in the industrial mindset

  • Most important: Comfort, security and proximity

  • Perception of happiness: Satisfaction as an acquirable good

  • Focus: function


Happiness in the dream society mindset
Happiness in the Dream Society mindset

  • Most important: Happiness is the dream of status, success and the perfect life

  • Perception of happiness: It’s the mission and goal of life

  • Focus: emotions


Happiness in the creative man mindset
Happiness in the Creative Man mindset

  • Most important: Happiness is me, I create it

  • Perception of happiness: It’s both the goal and the process

  • Focus: empowerment


Dr toilet
”Dr. Toilet”

Toto Intelligence toilet

www.toto.co.jp


Basic factors1
Basic factors

  • Economy

  • Culture


National happiness account

Denmark

Sweden

Netherlands

Luxembourg

Belgium

Finland

Ireland

National happiness account

100

90

80

70

60

50

Industrial mindset - Happiness


Collective

Power

distance

Individualistic

SmallBig


Forward thinking culture
Forward thinking culture

Source: HBR 2007. Mansour Javidan. 17000 middle managers asked in 61 countries

ADVERTISEMENT


Basic factors2
Basic factors

  • Economy

  • Culture

  • Individuals


Global population 2000-2040

65+

8,6 mia.

1,22

1,09

(14%)

2005

0,96

0,82

0,71

6,5 mia.

0,60

0,52

0,47

(7%)

0,42

20-64

4,9

4,8

4,7

4,5

4,3

(57%)

4,1

3,9

3,6

3,3

(56%)

0-19

2,5

2,5

2,5

2,5

2,5

2,4

2,4

2,5

2,4

(29%)

(37%)

2000

2005

2010

2015

2020

2025

2030

2035

2040

Source: UN


Average remaining years for 60 og 65 year old men and women 1981 2002 kilde www statistikbanken dk
Average remaining years for 60 og 65-year old men and women 1981-2002Kilde: www.statistikbanken.dk


Eu 25 population projection 2007 2017
EU-25 population projection 2007-2017 1981-2002

%

Source: Eurostat 2007. Baseline Variant

http://epp.eurostat.ec.europa.eu


0 1981-2002

20

40

60

80

0

20

40

60

80

The New Phases of Life

1950

Dependent

Free

Ones II

Parents

and career

Elderly

Free

Ones I

Independent

2000 


ÿØÿà 1981-2002



Individualism
Individualism 1981-2002

  • Drivers include:

  • Increasing wealth gives more choice

  • Urbanisation, less strict social norms

  • Media: Stories about what I can achieve

  • Authorities are not trusted

  • Many sub-cultures and smaller ones

    • And they change


”The Individual” 1981-2002

Familiy &network

Authen-ticity

”I am what I am”

Unique &fascination

Time &business

Rational &cheap

Nature &Values


”The Situal” 1981-2002

”I am where I am”

”I am where I am”

”I am where I am”

”I am where I am”

”I am where I am”

”I am where I am”

”I am where I am”


Acceleration 1981-2002




Attitudes to change in three dimen-sions 1981-2002

Ability

To influence: good

bad

Future

Present

Past

Changes: bad good


Some conclusions
Some conclusions 1981-2002

  • Quality of life is a matter of expectations

  • Expectations are determined by economy, culture og individuality

  • Hence a patient is not a patient

  • Empathy and taylored approach needed


Some conclusions1
Some conclusions 1981-2002

  • Quality of life is a matter of expectations

  • Expectations are determined by economy, culture og individuality

  • Hence a patient is not a patient

  • Empathy and taylored approach needed

  • It isn’t easier but perhaps more fun


Thank you 1981-2002

Keep up your curiosity

Readmoreon:

www.iff.dk


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