Free Powerpoint Templates

1. Social Organizing Online Tools Helping Your Ground Game • Free Powerpoint Templates

2. What are we talking about ? • State of the social tools landscape • Organize smart using proven tools, techniques, and styles • Amplify messages, maximize reach, win with speed • Use social tools to enhance your face-to-face organizing, grow the overall impact of your plan • Do's and Don'ts of Social Organizing in 2012 • Define your goals, create your strategy, roll it! • Workshop: Creating a basic engagement strategy

3. The Social Media Landscape

4. The Social Media Landscape

5. Social Organizing Tools Organize smart, using proven tools, techniques, and styles... Facebook / Facebook Apps / Instagram Twitter / TweetDeck / HootSuite Google / G+ / YouTube / Drive / Gtalk / Gvoice SMS / MMS / Mobile Apps Skype / Hangouts Innovation / Optimization : What's In Your Toolkit ?

6. Tools, techniques, styles... • Events – ability to create an event which will be on the front page of those who are invited • Photos – ability to set up photo galleries that can then be posted right onto your wall • Videos – ability to upload video & share directly with your fans – kept within video tab

7. Tools, techniques, styles... • What are you trying to accomplish? • Raise awareness about issues • Inspire action on an issue or campaign • Mobilize people to attend an offline event • Increase traffic to blog/website • Engagement & Community – surveys, contests, polling, actions • What will we do to encourage participation? • And do we have the resources to do it? • Who will maintain the social media presence? • How does engaging users via social media integratein an overall marketing/communications strategy?

8. Tools, techniques, styles... Duplicate Bring others Take an action Share ‘Like’

9. Basic Rules of Engagement • If you don’t have something to say, say NOTHING! • Strike while the iron is hot - SPEED WINS! • Ask people to “Like” your posts - LITERALLY! • Encourage staff and activists to like your posts and use the share feature often • Search for ideological partners, “like” them, and add them as “favorites” • Don’t pre-judge, use same etiquette as you would in real life. • Organize in real life, and support it with online activity to promote, engage, communicate • Don’t be afraid to try new ways of doing it

10. Tools, techniques, styles... • Don't 'automate' your status updates: • Some people connect their Twitter account to their Facebook pages and when they send a tweet it posts to their Facebook page • These are two different mediums and need to be treated differently • Use this feature only if you intend to re-edit and hide the tweet in your FB Timeline, after you have posted a full post in FB

11. Tools, techniques, styles... The Goog - Your virtual organizing office • Chrome: The Must-Have Tool • Drive – Store/Collaborate/Share/Build/Control • Audio / Video / Data / Clips / Pics everywhere • GVoice / Gtalk your office line • Gmail / Contacts / Calendar keep you on task, on time, in touch • G+/ Hangouts for one-click collaboration • Groups is your clip store and back channel with others • Tags are critical to people finding you, you finding them

12. Tools, techniques, styles... Mobile connects it all together • SMS / MMS / Calendar / Contacts • Mobile IM / Skype / FBM • Integrated GVoice / Gtalk / Video • iPhone vs. Android: Honey Badger Don't Care, Honey Badger Does what he wants • Integrate your mobile with FB / Goog / Twit and “make it so” • Location: Honey Badger REALLY Don't Care, Honey Badger is Hungry for Cobra, needs maps / GPS / FourSquare to find one • Drink the Kool-Aid, because its the way it is

13. Tools, techniques, styles... Innovation / Optimization : What's In Your Toolkit ? • What tools do you use to connect to friends / family / interests? • Same rules apply, regardless of the platform • Work smarter, not harder • Don't be afraid to try new things • Metrics are key, use them to gauge your 'ROI' • Failure is just a step towards Innovation • "Teach a man to fish” parable applies to Social Organizing too!

14. Enough ! Its about People ! Social Organizing Key Goals • Amplify the message, maximize the reach, win w/speed • Work social into face-to-face organizing, grow the overall impact • Do's and Don'ts of Social Organizing in 2012

15. Enough ! Its about People ! Social Organizing Key Takeaways… • Build your skills for future, by innovating social organizing now • Apply the 'old school' ways using the 'new school' of organizing • Rewrite the playbook and teach others how to do the same • Workshop – Basic Engagement Strategy

16. Enough ! Its about People ! Social Organizing Workshop… • Workshop – Basic Engagement Strategy - Divide into groups • Basic Scenario: Taking your list and ‘socializing’ it. • Regroup: Discuss your plan, tune it. • Q & A

17. Our Ears Are Open... Scott Foval, Wisconsin Coordinator, People For the American Way 773-570-0011 Gvoice / 608-469-7876 Mobile sfoval@pfaw.org scottfoval@gmail.com @PFAW_WI @scottfoval Facebook.com/PFAWWI Facebook.com/scottfoval Dave Kreisman, Communications Director, We Are Wisconsin 715 513-6188 Mobile dave@wearewisconsin.org @WeRWisconsin Facebook.com/WeAreWisconsin