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FIN 680D/ FIN 360A MAR 680V/ MAR 356E/ INB 670C Fall 2008. Market Orientation in India Financing & Marketing Implications. Pradeep Gopalakrishna P.V . Viswanath. Course Focus.

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Market orientation in india financing marketing implications

FIN 680D/ FIN 360AMAR 680V/ MAR 356E/ INB 670CFall 2008

Market Orientation in India Financing & Marketing Implications


P.V. Viswanath

Course focus
Course Focus

  • This course will look at the evolution of companies in India as the country moves towards being a more open and market-oriented economy.

  • We will look at the changing financial framework in which these firms operate; how it has helped, hindered and changed firms' strategies.

  • In particular we will look at the move from a planned economy to an economy driven by consumer and investor needs and demands

Course focus1
Course Focus

  • We will also look at how India is preparing to be a future economic power,including the challenges and opportunities facing Indian leaders.

  • Infrastructure, both financial and physical will be addressed.

  • Students will visit firms in several industries, financial institutions, cultural and historical sites, and business schools.


  • General Introduction

    • India – History and Culture

    • India -- Economy

      • Themes

        • Economic Resurgence post-1991

        • RTI

  • Financial Infrastructure

    • Visits: National Stock Exchange, Reserve Bank of India

    • Companies: Goldman Sachs, Bharat Heavy Electricals (BHEL)


  • Physical Infrastructure

    • Visits: Federation of Indian Export Organizations, Special Economic Zone: Mindspace

    • Companies: Jet Air

  • Marketing

    • Companies: Mode Research/ GFK Research (Mkt Research), Dentsu (Ad Agency)

Topics industry studies
Topics: Industry Studies

  • Retail

    • Visits: Pantaloon, Subhiksha

  • Aviation

    • Companies: Jet Airways

  • IT/ BPO

    • Companies: TCS, Infosys

  • Manufacturing

    • BHEL


  • Bombay

    • National Stock Exchange

    • Reserve Bank of India

    • Federation of Indian Export Organizations

    • Jet Airways

    • Mode Research/ GFK Research (Mktg. Research)

    • Pantaloon (fashion outlets and other retail)


  • Bangalore

    • Infosys

    • Tata Consulting Services (TCS)

    • Goldman Sachs

    • Subhiksha

    • BHEL

    • Dentsu Advertising

    • Indian Institute of Mgmt/ Technology (IIM/ IIT)

Course structure
Course Structure

  • We will have online discussions based on texts throughout the term.

  • In addition, we will, tentatively, have five in-class meetings:

  • Oct. 6Oct. 27Nov. 10Nov. 24Dec. 1

Course requirements
Course Requirements

  • Participation in Online Discussions

  • Report on a topic of choice (to be selected with me) and powerpoint presentation on Dec. 1 (for graduate students only)

  • Brief write-up (about two pages) on the trip as a whole plus more focused descriptions of two specific visits, not in the same industry/area (two pages per visit).

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