Cloud Computing A Dell Point of View

1. Cloud Computing A Dell Point of View Definition, Point of View, Solutions for Cloud Nicolai Sandager Senior Technical Consultant

2. Dell idag… 2,300+ PATENTER FØRENDE GLOBAL LEVERANDØR AF PCÉR & NOTEBOOKS 1984 GRUNDLAGT 53MIA$OMSÆTNING GLOBAL SERVICE & SUPPORT ORGANISATION STRATEGISKE PARTNERSKABER INTEL, MICROSOFT, ORACLE, VMWARE Etc. 104 KVARTALER MED POSITIVT RESULTAT 95.000 ANSATTE 140.000 SYSTEMER AFSENDES PER DAG FØRENDE VERDENSOMSPÆNDENDE ENTERPRISE SAMARBEJDSPARTNER 96% AF FORTUNE 500 KØBER 64 LANDE

3. Storforretning Dell Large Enterprise $21 Milliard#117 Total #38 #113 #171 Source: Company estimates based on Calendar 2010 (FY10) data 3 3

4. Vi hjælper de største virksomheder

5. Dell Services Capabilities Business Process Consulting Infrastructure Support Applications X-as-a- Service (Platform, IT Mgt S/W, Apps, Software) Contact Center Engineering Services Modernization DELL CONFIDENTIAL

6. Dell’s working definition for cloud is… “Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” • Very closely maps to the NIST definition • The end use of the resource or service has no bearing as to how it is delivered or deployed • A balanced definition that can describe solutions deployed within the data center as it can services consumed from an external provider

7. What Is Cloud Computing (CC) Perspectives: • User perspective – CC is an elastic infrastructure built on utility-like concepts: on-demand capacity, portability, pay-as-you-go and so on • Provider perspective – CC is the ultimate decoupling between hardware and applications; this does not necessarily imply the use of virtual machine technology

8. Our view of cloud computing is characterized as • Open standards/open-API approach • Bring choice to end users not lock-in • Work seamlessly across environmental differences (hardware, software, hypervisor) • Member of Cloud Security Alliance, OpenStack, partnership with industry leaders Open • No compromise across all layers of IT • From cloud workshop services, to hardware enablement of massive cloud service providers, from management of infrastructure for private cloud build out to platforms for application development, Software as a service and much more Capable Affordable • Re-use and re-purpose existing hardware, software, people and process investments • No lock-in so as to ensure best choice price-capability • Not a rip-and-replace approach

9. Dell on Dell $90M 30% 90% FASTER Cost avoidance with Virtualization Application Deployment Server utilization increase 45 4 30 to 1 6,000 TO Server consolidation APP deployment day reduction Servers eliminated 50% 2/3 less 11,000 Fewer applications Of all servers are virtualized Servers virtualized By 2010 Confidential

10. Cloud computing – Key concepts and terminologies Cloud Delivery IaaS PaaS SaaS

11. Cloud computing – Key concepts and terminologies Cloud Deployment Hybrid Public Cloud Delivery Private IaaS PaaS SaaS

12. Cloud computing – Key concepts and terminologies Key Cloud Characteristics Resource Pooling Self Service Elastic On Demand Cloud Deployment Hybrid Public Multi Tenant Cloud Delivery Metering Private IaaS PaaS SaaS

13. Cloud computing – Key concepts and terminologies Other Cloud Characteristics Virtualization Fault Tolerance Key Cloud Characteristics Resource Pooling Self Service Elastic Scale On Demand Cloud Deployment Homogeneity Hybrid Public Service Oriented Multi Tenant Cloud Delivery Metering Private IaaS PaaS SaaS

14. Cloud Deployment Models Infrastructure (as a Service) No cloud (On-Premise) Platform (as a Service) Software (as a Service) Customer Applications Applications Applications Applications • Hardware, software & Service abstracted • Dynamic capacity and pricing • Seamless scaling up or down • Systems re-purposing Runtimes Runtimes Runtimes Customer Runtimes • Hardware/Service abstracted • Dynamic capacity and pricing • Seamless scaling up or down • Systems re-purposing Public/Private Security & Integration Security & Integration Security & Integration Security & Integration Customer Managed Databases Databases Databases Databases • Hardware/Service abstracted • Dynamic capacity and pricing • Seamless scaling up or down • Systems re-purposing vServers vServers vServers vServers Public/Private Virtualization Virtualization Virtualization Virtualization Server HW Server HW Server HW Server HW Storage Storage Storage Storage Networking Networking Networking Networking http://www.slideshare.net/davidcchou/windows-azure-platform-2647184

15. Cloud delivery model – a few examples • Target: End users • Collaborative applications • ERM, CRM, Supply chain apps • Ops and manufacturing apps • Engineering applications Software as a Service Software as a Service • Target: Developers • Development tools • Database, Middleware • Infrastructure software Platform as a Service • Target: Developers, Sys Admins • Server, Storage, Network • OS, Virtualization, File system Infrastructure as a Service

16. Barriers to moving to cloud • Organisational readiness • Workload Profiles • Vendor tie ins • Security • Technology

17. Cloud Computing: One of Dell’s definitions • Cloud Is Not AboutTechnology, It Is About Making IT EfficientAnd More ResponsiveTo The Business

18. Customers are at a Tipping Point Something Needs to Change KEY IT PAINPOINTS“Top IT challenges hindering business performance” TODAY’S IT REALITY “Budgets consumed just keeping the lights on” THE EFFICIENCY PROPOSAL “Drive Efficiency and apply savings to business innovation Rapidly changing and growing data DRIVE UP Strategic spending to improve the organization Pace of change complicates application management Maintaining infra inhibits innovation DRIVE DOWN operational and data management costs Sophisticated infra takes more time 80% of $1.2 trillion is spent annually just to keep the lights on. Confidential

19. Unlocking IT Efficiency THREE STEPS TO IMPROVED IT RETURNS GOVERNANCE / ITIL / SECURITY STRATEGIZE PLAN IMPLEMENT MANAGE MONITOR Patch to 90% of clients in under 72 hours. Provision servers in hours, not days Saved $150M+ migrating off proprietary UNIX architectures to Linux on Dell x86 Virtualized 7,000+ servers for $100M+ over 2 years Confidential

20. Dell’s Efficient Enterprise Strategy Open Capable Affordable Confidential

21. Efficient Architecture Journey Cost Reduction Quality of Service STANDARDIZE Strategic spend to improvethe company Agility 20% SIMPLIFY AUTOMATE 50% Pay as you go Improve Resource Utilization Speed Deployments Automated On- demand Recover from Failures Dynamic Maintaining legacy IT environment 80% Server Consolidation Multi-Tenant Template Provisioning High Availability Load Balancing & Power Mgmt Self-service Pooled Resources “Cloud bursting” 50% Reduced CapEx Reduced Operational Costs Reduced HA Cost and Complexity Operational Efficiency Simplify Management Agility Fixed costs become variable costs Start Milestone Confidential

22. Tenets of the efficient enterprise • What defines The Efficient Enterprise? • Standards-based - What percentage of your data center is still proprietary? • Virtualized - How many of your tier 1 production apps are virtualized? • Scaled out x86 - Why continue down the proprietary path when new Nehalem platforms outperform RISC for less money? • Automated - Deploy servers, storage and networking in minutes instead of days. • Incremental in nature, no rip and replace - Optimize the networking infrastructure you have while you move to a “wire-once” Ethernet-based philosophy going forward. • No vendor lock-in, even Dell - Don’t fall for “new” proprietary models that promote vendor lock-in and increase complexity. • Services to deliver the Efficient Data Center - Assist in building it, build it, run it. Confidential

23. Virtual Integrated System Dell Confidential

24. Solution Concept Overview Dell Virtual Integrated System (VIS) Virtual Platform Integration Suites Services and Support Dell VIS Delivery Center VIS Self-Service Creator VIS Director Advanced application-aware workload and service monitoring Simple catalog based self-service and automatic deployment of workloads Dell VIS Infrastructure Advanced Infrastructure Manager Rapid deployment of compute, storage, and networking resources Intelligent Hardware Dell Confidential

25. Dell Advanced Infrastructure Manager (AIM) A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly dynamic and flexible environment. Dynamic and Rapid Server Deployment Deploy servers from pallet to production in minutes Highly Available Automatically and intelligently redeploys workloads across the infrastructure Workload Mobility, P2V and V2P Move workloads seamlessly between physical servers and virtual machines Workload Mobility, P2P Move workloads between various makes/models of servers and Hypervisors Dynamically allocate servers, network connectivity and storage access Shared Infrastructure Unified control for today’s heterogeneous data centers Multi-vendor Support

26. Dell Advanced Infrastructure Manager Dynamic server re-provisioning • Rack Once, Cable Once • No manual changes to LAN/SAN switches, cabling, storage LUNs • No manual changes to network addresses, storage addresses • No reloading software on servers One moment servers are a Windows cluster, on an internal network, connected to LUN1… The next moment the servers are a Linux Web Grid, on an external network, connected to LUNs 2 & 3… Confidential

27. Dell Advanced Infrastructure Manager Data center consolidation QA / Test Utilization – 35% Pre-production Utilization – 60% Standby Utilization – 0% Production Utilization – 50% Confidential

28. Dell Advanced Infrastructure Manager Improved availability – N+1 failover Confidential

29. Dell Advanced Infrastructure Manager Simplified Disaster Recovery Storage Replication Confidential

30. Dell Advanced Infrastructure Manager Workload balancing Confidential

31. Dell Advanced Infrastructure Manager Dynamically migrate workloads –Physical to virtual or virtual to physical Confidential

32. Dell VIS Self-Service Creator Providing IT users the power to deploy and manage their resources while enabling IT to respond faster to business requests and improvecontrol over IT environments. Self-service Portal Role-based access for users to manage their resources throughout their lifecycle Automatic Provisioning Automated, policy-driven delivery of IT compute resources Heterogeneous Ecosystem Multi-vendor solution support across the ecosystem, hardware, hypervisor, mgmt Automatically reclaim underutilized or abandoned resources Sprawl Control Role-based access to resource deployment within dedicated infrastructure pool Group-based Reservations Workload Templates Pre-packaged process automation workflows, tailor without code changes

33. Dell VIS Director IT operations hub for your virtual environment providing an end-to-end view of infrastructure dependencies and relationships. Comprehensive set trend analysis, predictive reportingand cost analytics giving greater level of visibility into IT environment. Detailed View of Infrastructure Intuitive view of infrastructure dependencies Trend Analysis Understand performance and utilization trends to help with future planning “What-if” Planning Scenario modeling to support resource planning and impact analysis Tracks utilization, costs and ROI for specific configuration and consumption models Cost Analytics Alerts Identifies issues and resource contentions to help speed mean-time-to-resolution

34. With Dell VIS the experience is automated VIS Self-Service Creator VIS Director • IT user requests VM • Automated approval process • VM is auto-provisioned for user • Monitor detects and diagnoses two threshold alerts • Workflow engine kicks of two remediation processes VMware vSphere Client Advanced Infrastructure Manager EqualLogic Group Manager • Storage & Host resources added to virtual platform automatically • Approval requests and admin functionality integrated with vSphere client • AIM discovers, configures and boots a new ESX host • AIM adds the ESX host to VMware automatically • EQL provisions a new storage volume • AIM adds the ESX host to VMware automatically

35. Dell Virtual Integrated System & VMware…..enable the end-to-end delivery of cloud solutions • Achieving a private, hybrid or public cloud requires solutions that deliver efficiency and agility to IT through accelerating provisioning, increasing reliability, and dynamically managing capacity • Dell & VMware deliver complementary components to enable customers to recognize the agility & cost benefits of a true cloud environment

36. Dell Virtual Integrated System & VMware • Dell VIS reduces the time to execute/deliver virtual & physical resource capacity • Dell AIM plug-in for VMware vCenter, and the future integration with VMware vCloud Director, enables the ability to leverage that IT capacity into a consumption / billable IT resource • Enables consistency of virtual infrastructure between enterprise & service provider datacenters: virtual abstraction delivers same security, performance, connectivity and DR policies

37. Dell|VMware: Better Together for Infrastructure & Management Dell | VMware: Substantially simplify the management of physical & virtual infrastructureand private/hybrid/public clouds through a single source, unique, comprehensive and integrated management & monitoring solution stack Dell Virtual Integrated System VMware vCloud Director – Build /Manage Private/Hybrid/Public Clouds Dell Services Provision Anywhere*: vCD/VIS Integration for workload portability VIS Self-Service Creator VIS Director VMware vCenter Infrastructure and Ops Monitoring/Mgmt Tools Server Configuration Mgr Service Manager Integrien Tools ChargeBack Orchestrator vShield Product Family Heartbeat Site Recovery Mgr Configuration Manager Converter Application Discovery Mgr FastScale Workload Provisioning/ Deployment VMware vCenter Server Advanced Infrastructure Manager Dell Infrastructure Intelligent Hardware Single Pane of Glass Mgmt of Virtual and Physical Dell Infrastructure • Dell Management Plug-ins for vCenter • Dell Mgmt Plugin for VMware vCenter (HW Mgmt) • Storage Mgmt Plug-in* • PowerConnect plug-in* VIS AIM Plug-in For vCenter • Dell | VMware Storage Integration • Dell storage Management plug-in for vCenter * • New Compellent storage storage vCenter plug-in • vStorage API integrations – performance & functionality • New Dell storage platforms launching in 2011 • Dell/VMware SRM solutions VMware ESX * Under Development

38. Summary “Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” Open Capable Affordable

39. Questions?

40. Thank You!