1 / 33

Widely Preached Truths

Widely Preached Truths. That Are Not Always True. Or better make it…. Widely Preached “Truths”. That Are Not Always True. Obligatory cliché before we start…. “Payday Loan” Update. Until…. What Happened. Redirect + Links. More links. Maybe Too Many Links. Authorship.

faraji
Download Presentation

Widely Preached Truths

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Widely Preached Truths That Are Not Always True

  2. Or better make it…

  3. Widely Preached “Truths” That Are Not Always True

  4. Obligatory cliché before we start…

  5. “Payday Loan” Update

  6. Until…

  7. What Happened

  8. Redirect + Links

  9. More links

  10. Maybe Too Many Links

  11. Authorship • Google’s solution to spam? • Build your profile -> benefits?

  12. Or stick like a sore thumb?

  13. OK, maybe it’s a cultural thing?

  14. Schema to the rescue! • Of course, user ratings don’t lie, right?

  15. Unless a spammer fakes them!

  16. Remember Panda? • Shouldn’t ranking something like this anywhere be impossible now?

  17. Yet, Reference.com has only recently lost some visibility

  18. EMD Update • Some SERPs might not have enough relevant non-EMD results to rank

  19. Local queries – EMD make sense

  20. EMD in competitive verticals

  21. It could be worse

  22. Knowledge Base

  23. Knowledge Base

  24. Knowledge Base

  25. Knowledge Base

  26. Knowledge Base

  27. But Google says

  28. And scraping is bad

  29. So are thin affiliates

  30. LOL

  31. Bonus: Know Your Metrics • WTF does DA stand for?

  32. Questions? Feel free to get in touch! • info@irishwonder.com • Twitter: @irishwonder • Facebook: http://www.facebook.com/irishwonder • LinkedIn: linkedin.com/in/irishwonder

More Related