Andrew Eastick
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Andrew Eastick Manager economic development & marketing Business improvement district PowerPoint PPT Presentation


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Andrew Eastick Manager economic development & marketing Business improvement district. Business improvement d istrict. Concept Clearly defined geographic area

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Andrew Eastick Manager economic development & marketing Business improvement district

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Andrew eastick manager economic development marketing business improvement district

Andrew Eastick

Manager economic development & marketing

Business improvement district


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Concept

  • Clearly defined geographic area

  • Majority of business and property owners vote to invest collectively in local improvements to their trading environment and attract more customers

  • Business ratepayers decide which new or expanded services are required, funded by a special rate levy

  • 1,700 BIDs now established world-wide


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Potential activities

Management and organisation

  • Responsibility and accountability for the street

  • Promoting a clean and safe environment

  • Providing strategic direction

  • Providing a valuable link between council and stakeholders

  • Building and encouraging partnerships

  • Measuring results and outcomes


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Potential activities

Marketing and promotion

  • Communicating with customers

  • Delivering a consistent message and brand

  • Building a positive customer perception

  • Coordinating promotions and events

  • Gaining positive publicity


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Potential activities

Business and economic development

  • Improving the business environment

  • Attracting new business, retaining current business

  • Building a business community through networking


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Potential activities

Urban design and streetscape

  • Improving the appearance and presentation of the street

  • Encouraging property owners to improve shop fronts and buildings

  • Providing advice to council regarding physical infrastructure projects

  • Maintaining a wish list of future projects and priorities


Andrew eastick manager economic development marketing business improvement district

Business improvement district

For example

  • Additional cleaning

  • On street security patrols

  • Crime reduction initiatives

  • Retail marketing

  • Tourist marketing

  • Additional events

  • Christmas lights

  • Signage

  • Physical streetscaping

  • Street ambassadors


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Workplan

  • Establish steering committee

  • Determine BID area (differential rate area?)

  • Determine management structure and resource requirement

  • Commence communication with businesses – The BID proposal

  • Conduct meetings/workshops

  • Conduct business survey to ascertain needs and priorities

  • Council develop policy for supporting the introduction of the BID

  • Steering group and City to develop agreement about the guaranteed level of service provision by the City when the BID commences


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Workplan

  • Draft BID business plan and develop budget

    • How BID will work

    • Services provided by BID

    • Anticipated benefits and measurable outcomes

    • Funding

    • Further meetings/workshops

    • Establish KPIs and performance monitoring methods

    • Businesses within proposed BID area vote

    • Election of BID board of directors

    • BID commences 1 July 2012?


Andrew eastick manager economic development marketing business improvement district

Business improvement district

Steering committee

  • John Dornan: Director, Love in Tokyo

  • Eddie Watling: Precinct manager, Fremantle Fishing Boat Harbour

  • Zane Mckercher: Director, Key Sole Group

  • Jeremy Njo: Store manager, Myer

  • Ivan Dzeba: Manager, Benny’s

  • James Calligaro: Director, New Edition Bookshop

  • Andrew Eastick: Manager economic development and marketing

  • Lionel Nicholson: Manager city works

    First meeting: Thursday 28 July 2011


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