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Andrew Eastick Manager economic development & marketing Business improvement district

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Andrew Eastick Manager economic development & marketing Business improvement district. Business improvement d istrict. Concept Clearly defined geographic area

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Presentation Transcript
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Andrew Eastick

Manager economic development & marketing

Business improvement district

slide2

Business improvement district

Concept

  • Clearly defined geographic area
  • Majority of business and property owners vote to invest collectively in local improvements to their trading environment and attract more customers
  • Business ratepayers decide which new or expanded services are required, funded by a special rate levy
  • 1,700 BIDs now established world-wide
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Business improvement district

Potential activities

Management and organisation

  • Responsibility and accountability for the street
  • Promoting a clean and safe environment
  • Providing strategic direction
  • Providing a valuable link between council and stakeholders
  • Building and encouraging partnerships
  • Measuring results and outcomes
slide4

Business improvement district

Potential activities

Marketing and promotion

  • Communicating with customers
  • Delivering a consistent message and brand
  • Building a positive customer perception
  • Coordinating promotions and events
  • Gaining positive publicity
slide5

Business improvement district

Potential activities

Business and economic development

  • Improving the business environment
  • Attracting new business, retaining current business
  • Building a business community through networking
slide6

Business improvement district

Potential activities

Urban design and streetscape

  • Improving the appearance and presentation of the street
  • Encouraging property owners to improve shop fronts and buildings
  • Providing advice to council regarding physical infrastructure projects
  • Maintaining a wish list of future projects and priorities
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Business improvement district

For example

  • Additional cleaning
  • On street security patrols
  • Crime reduction initiatives
  • Retail marketing
  • Tourist marketing
  • Additional events
  • Christmas lights
  • Signage
  • Physical streetscaping
  • Street ambassadors
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Business improvement district

Workplan

  • Establish steering committee
  • Determine BID area (differential rate area?)
  • Determine management structure and resource requirement
  • Commence communication with businesses – The BID proposal
  • Conduct meetings/workshops
  • Conduct business survey to ascertain needs and priorities
  • Council develop policy for supporting the introduction of the BID
  • Steering group and City to develop agreement about the guaranteed level of service provision by the City when the BID commences
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Business improvement district

Workplan

  • Draft BID business plan and develop budget
    • How BID will work
    • Services provided by BID
    • Anticipated benefits and measurable outcomes
    • Funding
    • Further meetings/workshops
    • Establish KPIs and performance monitoring methods
    • Businesses within proposed BID area vote
    • Election of BID board of directors
    • BID commences 1 July 2012?
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Business improvement district

Steering committee

  • John Dornan: Director, Love in Tokyo
  • Eddie Watling: Precinct manager, Fremantle Fishing Boat Harbour
  • Zane Mckercher: Director, Key Sole Group
  • Jeremy Njo: Store manager, Myer
  • Ivan Dzeba: Manager, Benny’s
  • James Calligaro: Director, New Edition Bookshop
  • Andrew Eastick: Manager economic development and marketing
  • Lionel Nicholson: Manager city works

First meeting: Thursday 28 July 2011

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