Andrew Eastick
Download
1 / 10

Andrew Eastick Manager economic development & marketing Business improvement district - PowerPoint PPT Presentation


  • 140 Views
  • Uploaded on

Andrew Eastick Manager economic development & marketing Business improvement district. Business improvement d istrict. Concept Clearly defined geographic area

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Andrew Eastick Manager economic development & marketing Business improvement district' - faolan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Andrew Eastick

Manager economic development & marketing

Business improvement district


Business improvement district

Concept

  • Clearly defined geographic area

  • Majority of business and property owners vote to invest collectively in local improvements to their trading environment and attract more customers

  • Business ratepayers decide which new or expanded services are required, funded by a special rate levy

  • 1,700 BIDs now established world-wide


Business improvement district

Potential activities

Management and organisation

  • Responsibility and accountability for the street

  • Promoting a clean and safe environment

  • Providing strategic direction

  • Providing a valuable link between council and stakeholders

  • Building and encouraging partnerships

  • Measuring results and outcomes


Business improvement district

Potential activities

Marketing and promotion

  • Communicating with customers

  • Delivering a consistent message and brand

  • Building a positive customer perception

  • Coordinating promotions and events

  • Gaining positive publicity


Business improvement district

Potential activities

Business and economic development

  • Improving the business environment

  • Attracting new business, retaining current business

  • Building a business community through networking


Business improvement district

Potential activities

Urban design and streetscape

  • Improving the appearance and presentation of the street

  • Encouraging property owners to improve shop fronts and buildings

  • Providing advice to council regarding physical infrastructure projects

  • Maintaining a wish list of future projects and priorities


Business improvement district

For example

  • Additional cleaning

  • On street security patrols

  • Crime reduction initiatives

  • Retail marketing

  • Tourist marketing

  • Additional events

  • Christmas lights

  • Signage

  • Physical streetscaping

  • Street ambassadors


Business improvement district

Workplan

  • Establish steering committee

  • Determine BID area (differential rate area?)

  • Determine management structure and resource requirement

  • Commence communication with businesses – The BID proposal

  • Conduct meetings/workshops

  • Conduct business survey to ascertain needs and priorities

  • Council develop policy for supporting the introduction of the BID

  • Steering group and City to develop agreement about the guaranteed level of service provision by the City when the BID commences


Business improvement district

Workplan

  • Draft BID business plan and develop budget

    • How BID will work

    • Services provided by BID

    • Anticipated benefits and measurable outcomes

    • Funding

    • Further meetings/workshops

    • Establish KPIs and performance monitoring methods

    • Businesses within proposed BID area vote

    • Election of BID board of directors

    • BID commences 1 July 2012?


Business improvement district

Steering committee

  • John Dornan: Director, Love in Tokyo

  • Eddie Watling: Precinct manager, Fremantle Fishing Boat Harbour

  • Zane Mckercher: Director, Key Sole Group

  • Jeremy Njo: Store manager, Myer

  • Ivan Dzeba: Manager, Benny’s

  • James Calligaro: Director, New Edition Bookshop

  • Andrew Eastick: Manager economic development and marketing

  • Lionel Nicholson: Manager city works

    First meeting: Thursday 28 July 2011


ad