Core Submission Document Template

1. Core Submission Document Template The Marketing Excellence Awards 2019 Hong Kong is produced by Marketing magazine, a publication of Lighthouse Independent Media16/F, Yardley Commercial Building, 3 Connaught Road West, Sheung Wan, Hong KongTel: + 852 2861-1882 Fax: + 852 2861-1336 www.marketing-interactive.com

2. Entry Details Please paste your client organisation/brand logo here Please provide the following information: 1. Name of Category: 2. Name of Client Organisation: 3. Name of Brand: 4. Name of Agency: 5. Name of Campaign: NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlighted in red. Marks may be deducted if the entry submission exceeds the outlined number of slides allowed

3. Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Maximum length of video is 3 minutes. Password (if any):

4. (25%) Max. 1 slide • The market situation the brand was operating in. • A clear description of the business/brand consumer challenge the advertising/project/work was asked to address. • Key statistics which help illustrate the scale of this challenge in detail. • Eligibility period: 1 September 2018 – 31 August 2019 • Mandatory information: Campaign start date and end date, key objectives, target audience, key competitors and budget. Challenge

5. Strategy • (25%) Max. 2 slides, visuals included – slide 1/2 • An introduction of the campaign/project/work. • The rationale of launching the campaign/project/work to address the marketing challenge. • The core insight the campaign/project/work was built on. • An outline of your creative thinking and media strategy. • A description on its distinctiveness and effectiveness.

6. Strategy • (25%) Max. 2 slides, visuals included – slide 2/2 • An introduction of the campaign/project/work. • The rationale of launching the campaign/project/work to address the marketing challenge. • The core insight the campaign/project/work was built on. • An outline of your creative thinking and media strategy. • A description on its distinctiveness and effectiveness.

7. Execution • (25%) Max. 3 slides, visuals included – slide 1/3 • The implementation of your creative thinking and media strategy. • The tactics/elements used within the campaign/project/work. • The role of these tactics/elements.

8. Execution • (25%) Max. 3 slides, visuals included – slide 2/3 • The implementation of your creative thinking and media strategy. • The tactics/elements used within the campaign/project/work. • The role of these tactics/elements.

9. Execution • (25%) Max. 3 slides, visuals included – slide 3/3 • The implementation of your creative thinking and media strategy. • The tactics/elements used within the campaign/project/work. • The role of these tactics/elements.

10. Results • (25%) Max. 2 slides, visuals included – slide 1/2 • Clear evidence/metrics demonstrating the performance of the campaign/project/work. • A description of how it solved the marketing challenge. • The rationale as to why you believe this qualifies for a Marketing Excellence Award.

11. Results • (25%) Max. 2 slides, visuals included – slide 2/2 • Clear evidence/metrics demonstrating the performance of the campaign/project/work. • A description of how it solved the marketing challenge. • The rationale as to why you believe this qualifies for a Marketing Excellence Award.