REMEDIATION

1. Introduction to Project 3 REMEDIATION

2. What is Remediation? • The process of taking a text and translating it into a new medium • Examples of a text: • Newspaper article • Story • Film • Business Proposal

3. Where did the idea of remediation come from? • Marshall McLuhan - a famous media theorist “THE MEDIUM IS THE MESSAGE”

4. “The Medium is the Message” Means: • How we perceive information changes based on the way that information is presented

5. Perception & Presentation

6. World War II • Women started working in factories taking the place of men who were in the military and off at war

7. World War II • Increase in # of working women from 12 million to 20 million by 1944 • Proved they could do a man’s job, but encouraged to go back to the home when men returned from war

8. “We Can Do It!” Poster War Poster by J. Howard Miller Intention: • To keep production up by boosting morale, not to recruit more women workers. • Only shown to Westinghouse employees for two-week period in February 1943

9. Rosie the Riveter Redd Evans & John Jacob Loeb Song - 1942 Norman Rockwell Magazine Cover - 1943

10. Feminism in the 1980s • In the 1980s, the Miller poster was rediscovered and became a symbol for women’s empowerment.

11. Remediations on “We Can Do It!” Latina Comedian CD/DVD - 2010

12. Remediations on “We Can Do It!” AmeriCorps Poster - 2008

13. Remediations on “We Can Do It!” Earth Day - 2013

14. Project 3 Early Draft • Write an official proposal that includes: • Working Thesis • Description of Your Remediation • Your Intended Audience & Purpose • Your Choice of Medium (i.e. website, infographic, etc.) • Your Reasons for Your Rhetorical Choices

15. Project 3 Early Draft • Formatting of your Early Draft • Please type your early draft in 12 pt. font • Make sure you use the standard MLA heading • Your proposal should be written in 1st person • Write in paragraphs and full sentences • Explain all aspects of your Project 3 Remediation • Tell me WHY!!!! Why you chose the medium. Why you chose the audience. It’s all about the WHY!!!

16. Rhetorical Choices • Let’s review the Rhetorical Appeals: • Ethos • Pathos • Logos • Kairos

17. Ethos • Ethos = Appeal to Credibility, Ethics • Reflective Questions: • Why should the reader trust what the writer has written? • How does the author cite that he or she has something valid and important for the reader to read? • Does the author mention his or her education or professional experience, or convince me that he or she is a valid, educated, or experienced source?

18. Pathos • Pathos = Appeal to Emotion, Empathy • Reflective Questions: • How is the writer trying to make the reader feel? What has he or she written that makes me want to do something? • What parts of the writing make me feel happy, sad, inspired, dejected, and so on?

19. Logos • Logos = Appeal to Logic, Reason • Reflective Questions: • What evidence does the writer provide that convinces the reader that his or her argument is logical—that it makes sense? • What proof is the author offering the reader?

20. Kairos • Kairos = Appeal to Timeliness, Right Place at the Right Time • Reflective Questions: • Does the writer make claims that are important given what is happening now? • How is the author “making the most of the moment” or attempting to speak to the concerns of his or her audience?

21. Network, Collaborate, Compose • Please review your e-text pages 50 – 70 to review the rhetorical appeals and fallacies.

22. Rhetorical Choices in Relation to Remediation • Layout/Design • Color • Sound • Wording

23. Visual Literarcy – pp.115-125

24. Visual Literacy • http://www.youtube.com/watch?v=oxJNYP9umqY

25. Visual Rhetoric Defined • Most information designers agree that “visual rhetoric” is: The art and science of preparing information so it can be used by humans efficiently and effectively

26. Visual Literacy Defined • Visual literacy is described as: The ability to interpret, negotiate, and make meaning from information presented in the form of an image.

27. Visual Literacy in Composition • It is important for students to learn the mediated nature of all communication. • To critically analyze a piece of visual information, students must understand the basic components of graphic design.

28. 3 Principles of Graphic Design • Emphasis • Form and Function • Gestalt

29. Emphasis • Emphasis is an element of design that suggests: What becomes the center of interests holds the greatest persuasive power.

30. Emphasis Focal Point/Element of Emphasis Example: • Image • Line • Shape • Mass • Color • Texture

31. Form and Function

32. Form and Function Form Function • The element that makes up the design: • Newspaper • Digital Display • Body--tattoos • The objective of the design is to: • Persuade • Suggest • Illicit interaction

33. Gestalt • Based on the simple maxim that the sum of the whole is greater than its parts • All elements working as a whole • Example: In modern America, the ribbon symbolizes support for finding a cure, usually for a type of cancer.

34. Gestalt

35. Gestalt

36. Gestalt

37. What is The Golden Ratio? • It is an element of design based on a mathematical formula that is in relation to what is most pleasing to the eye.

38. The Golden Ratio It is a geometric shape based on a mathematical formula that generates specific proportions that enhance an image. Shorthand primary ratio is 3:5 or 5:3. It is our basis for the modern grid design— which guides most print and web design.