1 / 19

Neutrogena Camouflage Stick

Camouflage Stick. Neutrogena Camouflage Stick. By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron. Agenda. Product Description Product Category Market Profile Target Segment Consumer Behavior Product Positioning Statement Marketing Mix Recommendations Conclusion.

falala
Download Presentation

Neutrogena Camouflage Stick

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Camouflage Stick Neutrogena Camouflage Stick By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron

  2. Agenda • Product Description • Product Category Market Profile • Target Segment Consumer Behavior • Product Positioning Statement • Marketing Mix Recommendations • Conclusion

  3. New Product:Neutrogena Camouflage Stick Current Product Product Description • Cosmetic Concealer • The Current Product: • Features • Target Market

  4. Segments Women Ethnic Teen Adult Male Competition L'Oreal Proctor and Gamble Internet Product Category Market Profile • Trends

  5. Target Segment Consumer Behavior • Motivation and Values • Personality and Lifestyles • Attitudes • Decision Making • Cultural Influence • Situational Influence

  6. Product Positioning Statement GTJ Inc wants the product to be viewed as an image-enhancing instrument, which a male would be comfortable buying and using. It will be a product that encourages beauty for the male gender, and capitalize on sexuality, appearance, character and self-esteem.

  7. Marketing Mix Recommendations • Product • Price • Promotion • Place

  8. Target Market Features Packaging Camouflage Stick Product

  9. $ $ Price Neutrogena Camouflage Stick$9.49 Neutrogena Healthy Skin Smoothing Stick ~$12.00 VS. WHY THIS PRICE? • Men spending habits • Convenient & Affordable Message

  10. Promotion • The Advertisement Message:“Dare to be Different” • Types of Advertisements: • Print Ads • TV Commercial • In-store Displays • Prize Contest • Coupons • Internet

  11. Camouflage Stick What secret does he have to hide? PRINT AD SAMPLE 1

  12. Camouflage Stick PRINT AD SAMPLE 2 What is he smiling about..?

  13. Camouflage Stick PRINT AD SAMPLE 3 What does he have to hide...?

  14. What is he smiling about..? Camouflage Stick PRINT AD SAMPLE 4

  15. What does he have to hide..? Camouflage Stick PRINT AD SAMPLE 5

  16. Shhh! Can you keep asecret? Camouflage Stick PRINT AD SAMPLE 6

  17. Place • Expand beyond the U.S. • Focus on Drugstore placement • Shaving & Male Skin Care Section • Internet

  18. Conclusion • Great Potential for Neutrogena Camouflage Stick in the male market • Positioning in the consumer’s mind is key • Our product will capitalize on men’s needs for sexuality, appearance & self-confidence by making them feel comfortable and daring them to be different!

  19. ANY QUESTIONS? Any Questions

More Related