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Meetings Go Mobile

Meetings Go Mobile. IMEX America Association Focus October 8, 2012 Bob Vaez, EventMobi. Agenda. Why Mobile Promotion & Monetization Strategies Selection Process You Vendor Build Workflow Analytics & Digital Intelligence. Session Worksheet. ?. About Bob. Product Engineer

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Meetings Go Mobile

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  1. Meetings Go Mobile IMEX America Association Focus October 8, 2012 Bob Vaez, EventMobi

  2. Agenda • Why Mobile • Promotion & Monetization Strategies • Selection Process • You • Vendor • Build Workflow • Analytics & Digital Intelligence

  3. Session Worksheet

  4. ?

  5. About Bob • Product Engineer • Apple, Sony, Nvidia, AMD + lots of startups • Founded EventMobi back in 2009 • Research Attendees & Planners • > 2,000,000 Attendees • > 1500 Event Planners • Still doing research… • Mobile technology is still new and changing everyday

  6. Why Mobile

  7. Get to Know Your Table • Introduce Yourself • Your biggest challenge with your mobile strategy • Most Useful Features for: • Annual Association Conference • Trade Show

  8. Engagement • Profiles • Attendee Networking • Messaging • Appointments • ARS, Surveys, Crowd-sourced Content • Gamification • Quizzes • Expo Game • Scavenger Hunt

  9. Promotion Social Media For more info on event app promotion, join Bob at PCMA Booth #3048 on Tuesday from 3:30 - 4:00 Website Banners Onsite Announcement

  10. Monetize Exclusive Sponsorship For more info on event app monetization, join Bob at PCMA Booth #3048 on Tuesday from 1:00 – 1:30 or on Wednesday from 1:00 – 1:30 Enhanced Profiles Data Driven Lead Gen

  11. Break #2 How Can You Best Promote Your App? How Can You Generate the Most Sponsorship with Your App?

  12. Vendor Selection

  13. There is no perfect app but there’s one perfect for you.

  14. Building Your App • Integration • Excel • API • Users

  15. Updates & Alerts

  16. Break #3Managing Your Data

  17. Analytics More than just download rates! Detailed Usage Engagement Metrics For Sponsors Survey, Poll, Attendance Tracking, Game Points

  18. Summary • You Don’t Need an RFP! Just Know Your Requirements. • Strategy for Promotion & Monetization • Keep Your Data Organized • Your Database or Excel • Ask for Content Manager • API for Integration

  19. Questions?

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