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Meetings Go Mobile. IMEX America Association Focus October 8, 2012 Bob Vaez, EventMobi. Agenda. Why Mobile Promotion & Monetization Strategies Selection Process You Vendor Build Workflow Analytics & Digital Intelligence. Session Worksheet. ?. About Bob. Product Engineer

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Meetings go mobile

Meetings Go Mobile

IMEX America Association Focus

October 8, 2012

Bob Vaez, EventMobi


Agenda
Agenda

  • Why Mobile

  • Promotion & Monetization Strategies

  • Selection Process

    • You

    • Vendor

  • Build Workflow

  • Analytics & Digital Intelligence



?


About bob
About Bob

  • Product Engineer

    • Apple, Sony, Nvidia, AMD + lots of startups

  • Founded EventMobi back in 2009

    • Research Attendees & Planners

  • > 2,000,000 Attendees

  • > 1500 Event Planners

  • Still doing research…

  • Mobile technology is still new and changing everyday



Get to know your table
Get to Know Your Table

  • Introduce Yourself

  • Your biggest challenge with your mobile strategy

  • Most Useful Features for:

    • Annual Association Conference

    • Trade Show


Engagement
Engagement

  • Profiles

    • Attendee Networking

    • Messaging

    • Appointments

  • ARS, Surveys, Crowd-sourced Content

  • Gamification

    • Quizzes

    • Expo Game

    • Scavenger Hunt


Promotion
Promotion

Social Media

For more info on event app promotion, join Bob

at PCMA Booth #3048

on Tuesday

from 3:30 - 4:00

Website Banners

Onsite Announcement


Monetize
Monetize

Exclusive Sponsorship

For more info on event app monetization, join Bob

at PCMA Booth #3048

on Tuesday

from 1:00 – 1:30

or

on Wednesday

from 1:00 – 1:30

Enhanced Profiles

Data Driven Lead Gen


Break 2
Break #2

How Can You Best Promote Your App?

How Can You Generate the Most Sponsorship with Your App?




Building your app
Building Your App

  • Integration

  • Excel

  • API

  • Users



Break 3 managing your data
Break #3Managing Your Data


Analytics
Analytics

More than just download rates!

Detailed Usage

Engagement Metrics

For Sponsors

Survey, Poll, Attendance Tracking, Game Points


Summary
Summary

  • You Don’t Need an RFP! Just Know Your Requirements.

  • Strategy for Promotion & Monetization

  • Keep Your Data Organized

    • Your Database or Excel

    • Ask for Content Manager

    • API for Integration



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