PLANNING. PLANNING. The interview gives you a vision of what the site is about, the next step is to determine What will the site be used for? What do you want it to accomplish? Why would people want to come to it? The website will serve a need (whether real or imagined).
The Vermont Candle Company makes and sell candles and candle making supplies. Every Saturday in their store they have demo’s and workshops. Their main competitor is Yankee Candle. People like candles and they like to make their own candles.
They also purchase mailing lists, print and mail out a catalog, this is a costly effort. They would like all of their products displayed for sale on the website, and they would like to update the product information themselves without having to hire someone to do it.