Mass communication and social marketing. Peter D. Rumm, MD, MPH. Public Health Defined.
Mass communication and social marketing
An Image/Link below is provided (as is) to download presentation
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Public health carries out its mission through organized, interdisciplinary efforts that address the physical, mental and environmental health concerns of communities and populations at risk for disease and injury. Its mission is achieved through the application of health promotion and disease prevention technologies and interventions designed to improve and enhance quality of life.
Health promotion and disease prevention technologies encompass a broad array of functions and expertise, including the three core public health functions
One frequently quoted definition of social marketing is the "application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society" (Andreasen, 1995)
Includes journalism, programmes in radio and television broadcasting, public relations, communications arts, library science, programmes for technicians in museums and similar repositories, documentation techniques www.unece.org/stats/gender/web/glossary/F/field1.htm
The transmission of messages which may be processed by gate keepers prior to being sent to large audiences via a channel of broad diffusion highered.mcgraw-hill.com/sites/0072400773/student_view0/chapter1/glossary.html
(Perhaps best) Communication from one person or group of persons through a transmitting device (a medium) to a large audience or market. www.sociologyessentials-2nded.nelson.com/glossary4.html
Merely disseminating information without regard for communicating the complexities and uncertainties of risk does not necessarily ensure effective risk communication. Well-managed efforts will help ensure that your messages are constructively formulated, transmitted, and received and that they result in meaningful actions. Consider how the process works and some general principles for improving effectiveness.
Belief in some common myths often interferes with development of an effective risk communication program. Consider the myths and actions you can take.
Myth: We don't have enough time and resources to have a risk communication program.Action: Train all your staff to communicate more effectively. Plan projects to include time to involve the public..
Myth: Telling the public about a risk is more likely to unduly alarm people than keeping quiet.Action: Decrease potential for alarm by giving people a chance to express their concerns.
Myth: Communication is less important than education. If people knew the true risks, they would accept them.Action: Pay as much attention to your process for dealing with people as you do to explaining the data.
Myth: We shouldn't go to the public until we have solutions to environmental health problems. Action: Release and discuss information about risk management options and involve communities in strategies in which they have a stake.
Myth: These issues are too difficult for the public to understand.Action: Separate public disagreement with your policies from misunderstanding of the highly technical issues.
Myth: Technical decisions should be left in the hands of technical people.Action: Provide the public with information. Listen to community concerns. Involve staff with diverse backgrounds in developing policy.
Currently, HAN is a strong national program, providing vital health information and the infrastructure to support the dissemination of that information at the State and Local levels, and beyond. A vast majority of the State-based HAN programs have over 90% of their population covered under the umbrella of HAN. The HAN Messaging System currently directly and indirectly transmits Health Alerts, Advisories, and Updates to over one million recipients. The current system is being phased into the overall PHIN messaging component.
The National Electronic Disease Surveillance System (NEDSS) is an initiative that promotes the use of data and information system standards to advance the development of efficient, integrated, and interoperable surveillance systems at federal, state and local levels. It is a major component of the Public Health Information Network (PHIN).
To detect outbreaks rapidly and to monitor the health of the nation
Facilitate the electronic transfer of appropriate information from clinical information systems in the health care system to public health departments
Reduce provider burden in the provision of information
Enhance both the timeliness and quality of information provided
Surveillance Systems collect and monitor data for disease trends and/or outbreaks so that public health personnel can protect the nation's health.
The vision of NEDSS (and the HAN) is to have integrated surveillance systems that can transfer appropriate public health, laboratory, and clinical data efficiently and securely over the Internet. NEDSS will revolutionize public health by gathering and analyzing information quicklyand accurately.