Private label brands
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Private Label Brands. By Shannon Franke. Private Label Brands. Private l abel brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products.

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Private Label Brands

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Private label brands

Private Label Brands

By Shannon Franke


Private label brands1

Private Label Brands

  • Private label brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products.

  • They are also called;

  • Store Brands

  • House Brands

  • Own Brands


Premium vs generic

Premium vs. generic

Generic brands target a price-sensitive segment by offering a no-frills product at a discount price.

Premium brands offer the consumer a product that is comparable to, or even superior to, a manufacturer’s brand quality, usually with modest savings


Premium vs generic1

Premium vs. generic

Premium Brand

Generic Brand

Swiss Premium Yougurt $10 for 6

Lucerne Yogurt 10 for $4

Rapid City Safeway stores is a great place to find comparisons amongst premium and generic brands. As you can see from their latest sale, the price difference in brands is noticeable.


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