Private Label Brands. By Shannon Franke. Private Label Brands. Private l abel brands are products developed by retailers. In many cases, retailers develop the design and specifications for their private-label products and then contract with manufacturers to produce those products.
By Shannon Franke
Generic brands target a price-sensitive segment by offering a no-frills product at a discount price.
Premium brands offer the consumer a product that is comparable to, or even superior to, a manufacturer’s brand quality, usually with modest savings
Swiss Premium Yougurt $10 for 6
Lucerne Yogurt 10 for $4
Rapid City Safeway stores is a great place to find comparisons amongst premium and generic brands. As you can see from their latest sale, the price difference in brands is noticeable.