Research on advertising tobacco products from a medical business and consumer perspective
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RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective. Medical Perspective. Concerns with tobacco advertising …. http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu (3:53) Phillip Morris - “You’ll feel better smoking Phillip Morris” Advertising:

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RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective.

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RESEARCH ON ADVERTISING TOBACCO PRODUCTS

From a medical, business and consumer perspective.


Medical Perspective


Concerns with tobacco advertising …

http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu

  • (3:53) Phillip Morris - “You’ll feel better smoking Phillip Morris”

  • Advertising:

    • Mislead & lied to consumers

    • Used lifestyle branding & emotional appeal to sell an addictive substance

    • Created profit for businesses at the expense of public health


Medical Research:“Smoking Causes Cancer”


Dr. Ernest L. Wynder

“Excessive and prolonged use of tobacco, especially cigarettes, seems to be an important factor in the induction of bronchiogenic carcinoma.” - 1950

“These studies provide a tool to determine and isolate the possible carcinogenic agent(s) within tobacco tar. At present it is not known which fraction (s) in tobacco tars are carcinogenic.” -1953


Dr. Alton Ochsner

“The male population of the US would be decimated if cigarette smoking increases as it has been done in the past unless some steps are taken to remove the cancer-producing factor from cigarettes.”

- 1953


"I do not know a single doctor who rejects the evidence, except those who are affiliated with the tobacco industry and those who are addicted to tobacco themselves.”

– 1958


Jonathan Rhoads


Business Perspective


TOBACCO’S RESPONSE & RE-POSITIONING

  • Hire PR firm

  • Release “The Frank Statement” in 448 dailies

  • Fund independent research through the “Tobacco Industry Research Committee”


The Cigarette Filter & Low Tar Cigarettes


Belittling Scientific Research


Independent Tobacco Research

  • http://www.youtube.com/watch?v=moyJSnwEcIs&feature=related

  • (4:32-8:39) R.J. Reynolds – independent animal research

  • (8:49-13:10) – British Tobacco Research vs. American Tobacco Research


Consumer Perspective


Rates of Global Tobacco Use – Males (%)


Rates of Global Tobacco Use – Females (%)


Consumer Reports


Australian Tobacco Plain Packaging Act

http://www.youtube.com/watch?v=fpue1lrfT24

Tobacco Industry Statements

http://www.youtube.com/watch?v=txYH8RCC-Qk&feature=endscreen&NR=1


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