RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective. Medical Perspective. Concerns with tobacco advertising …. http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu (3:53) Phillip Morris - “You’ll feel better smoking Phillip Morris” Advertising:
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RESEARCH ON ADVERTISING TOBACCO PRODUCTS
From a medical, business and consumer perspective.
“Excessive and prolonged use of tobacco, especially cigarettes, seems to be an important factor in the induction of bronchiogenic carcinoma.” - 1950
“These studies provide a tool to determine and isolate the possible carcinogenic agent(s) within tobacco tar. At present it is not known which fraction (s) in tobacco tars are carcinogenic.” -1953
“The male population of the US would be decimated if cigarette smoking increases as it has been done in the past unless some steps are taken to remove the cancer-producing factor from cigarettes.”
"I do not know a single doctor who rejects the evidence, except those who are affiliated with the tobacco industry and those who are addicted to tobacco themselves.”
TOBACCO’S RESPONSE & RE-POSITIONING
Tobacco Industry Statements