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RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective.

RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective. Medical Perspective. Concerns with tobacco advertising …. http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu (3:53) Phillip Morris - “You’ll feel better smoking Phillip Morris” Advertising:

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RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective.

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  1. RESEARCH ON ADVERTISING TOBACCO PRODUCTS From a medical, business and consumer perspective.

  2. Medical Perspective

  3. Concerns with tobacco advertising … http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu • (3:53) Phillip Morris - “You’ll feel better smoking Phillip Morris” • Advertising: • Mislead & lied to consumers • Used lifestyle branding & emotional appeal to sell an addictive substance • Created profit for businesses at the expense of public health

  4. Medical Research:“Smoking Causes Cancer”

  5. Dr. Ernest L. Wynder “Excessive and prolonged use of tobacco, especially cigarettes, seems to be an important factor in the induction of bronchiogenic carcinoma.” - 1950 “These studies provide a tool to determine and isolate the possible carcinogenic agent(s) within tobacco tar. At present it is not known which fraction (s) in tobacco tars are carcinogenic.” -1953

  6. Dr. Alton Ochsner “The male population of the US would be decimated if cigarette smoking increases as it has been done in the past unless some steps are taken to remove the cancer-producing factor from cigarettes.” - 1953

  7. "I do not know a single doctor who rejects the evidence, except those who are affiliated with the tobacco industry and those who are addicted to tobacco themselves.” – 1958

  8. Jonathan Rhoads

  9. Business Perspective

  10. TOBACCO’S RESPONSE & RE-POSITIONING • Hire PR firm • Release “The Frank Statement” in 448 dailies • Fund independent research through the “Tobacco Industry Research Committee”

  11. The Cigarette Filter & Low Tar Cigarettes

  12. Belittling Scientific Research

  13. Independent Tobacco Research • http://www.youtube.com/watch?v=moyJSnwEcIs&feature=related • (4:32-8:39) R.J. Reynolds – independent animal research • (8:49-13:10) – British Tobacco Research vs. American Tobacco Research

  14. Consumer Perspective

  15. Rates of Global Tobacco Use – Males (%)

  16. Rates of Global Tobacco Use – Females (%)

  17. Consumer Reports

  18. Australian Tobacco Plain Packaging Act http://www.youtube.com/watch?v=fpue1lrfT24 Tobacco Industry Statements http://www.youtube.com/watch?v=txYH8RCC-Qk&feature=endscreen&NR=1

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