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Welcome to Publici-Tea Express!. Presented by: Nancy Juetten Main Street Media Savvy mainstreetmediasavvy.com. Today’s Agenda. Nancy’s Welcome Message – Teaching Penguins to Fly! Patrick Snow - Is publishing a book the right path to take to build your expertise?

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Welcome to Publici-TeaExpress!

Presented by:

Nancy Juetten

Main Street Media Savvy

mainstreetmediasavvy.com


Today’s Agenda

  • Nancy’s Welcome Message – Teaching Penguins to Fly!

  • Patrick Snow - Is publishing a book the right path to take to build your expertise?

  • Nancy’s Stunning and Decisive DIY Publicity and Social Media Stories, Tips, and Resources

  • Connecting and Shopping!


Thank You Sponsors

  • Puget Sound Business Journal

  • Seattle Design Center

  • Seattle Chocolate Company

  • Biscot-Tea


Patrick Snow

  • Inspirational Speaker

  • Best-Selling Author

  • Entrepreneur

  • Publishing Coach

  • His book and photo made front page news in USA Today. 


Tell Me a Story

  • Don Hewitt and 60 Minutes

  • My Story

    - Take the “Google” temperature

    - Take stock

    - Get into action

    - Get what you want

    - Slow and steady DOES win the race!


You’ve Got to Have a Hook

  • Everyone wants to sell more products and services

  • Key to inviting media attention: elevate your story to be bigger

  • How does what you offer solve a problem, tell a story, or make a difference now?


What is News?

  • Timely

  • Newsworthy

  • Relevant

  • Interesting

  • Local

  • Why should anyone care?


Get Your Story Together

  • Make it easy for the media to get what they want

  • AND make it easy for you to get what you want

  • Be prepared

  • Get a professional photo taken

  • Write a fabulous bio


4 S’s of Great Bios

  • Stunning results

  • Succinct stories

  • Sassy sound bites

  • Social information to help your ideal customers connect with you

    Wow!


Bye-Bye Boring Bio Action Guide

  • First impressions are crucial in today’s internet age.

  • To make the most of yours, purchase the Bye-Bye Boring Bio Action eGuide for $49 at this link:

    www.byebyeboringbio.com!

  • It’s the best “first impression” tool on the market today that actually guides you to write a bio that makes you sound like the rock star you are so you can get to “yes” faster and invite the media and consulting and other wins you seek.


Bette James Laughrun

  • A bio that delivers the goods and showcases the recipe

  • Bette’s stunning decisive results

  • Will you have what Bette’s having?


See, Hear & Celebrate the Media and You Will Be Rewarded

  • Prioritize the media

  • Pay attention to each

  • Make a pitch the media can’t resist

  • Decisive, stunning results for Zook Hooks


Press Releases Can Deliver

  • Your message to the media

  • Your message directly to consumers, bloggers, and more


All You Need is Love and …www.PRWeb.com

  • Compelling headline with news value

  • Visuals

  • Make it easy for reporters and bloggers to connect with you by phone and email.

  • Beatles Expert Bill Stainton’s Decisive, Stunning Result


Pitch Your Target Media Directly

  • To be seen in the PSBJ, make winning pitch

  • Growing Your Business story criteria

  • StunningDecisive Results


Resources That Invite More Pitching Success with Ease

  • www.HelpaReporter.com - free

  • www.PitchRate.com – free

  • www.ReporterConnection.com - free

  • www.PRLeads.com - $99/mo


Write Articles

  • Traditional media

    • Puget Sound Business Journal

  • Online article directories

    - www.ezinearticles.com

    - www.articleteller.com

  • Social networks

    - www.Biznik.com

    - www.startupnation.com


Nancy’s Decisive, Stunning Results

  • Posted article to Biznik

  • Over 4,000 people read it

  • Radio interviews, podcasts, and meet up opportunities followed including recurring role on CNN Radio

  • Product sales

  • Speaking invitations and more


Six Social Media Tactics to Help Ideal Customers Find You Fast

  • Put your business on the Google map

  • Solicit customer reviews for Yelp.com

  • Blog – learn more at www.problogger.net

  • Add value to social networking conversations

  • Have a Put your business on the Google map

  • keyword strategy http://freekeywords.wordtracker.com/


Action is the Key

List 5 things you intend to act on as a direct result

of what you learned today

1

2

3

4

5

Will you take your own temperature on Google?

Finally write your rock star bio?

Will you sign up for HARO and PitchRate?

Make a pitch? Post an article? Splash in social media waters at Biznik and beyond? Action is the key!


Actions to Take Today

  • Opt-in to receive the Media-Savvy-to-Go Ezine at www.mainstreetmediasavvy.com.

  • You’ll receive a special report to help you say bye-bye to your boring bio now when you do!

  • While there, sign up for the RSS feed so you never miss a blog post to guide your DIY publicity success.

  • Visit www.bit.ly/TheNList for access to Nancy’s golden rolodex of time-tested and proven resources to support your journey to DIY publicity success!


Purchases to Make Today

  • Write a rock star bio. Buy your Bye-Bye Boring Bio Action Guide at www.byebyeboringbio.com.

  • If you need Nancy’s help to guide your story from “boilerplate” to “really great” in short order, sign up for an Extreme Bio Makeover atwww.mainstreetmediasavvy.com/rent-a-brain.

  • And here is welcome news. Since you are now a Publici-Tea graduate, you benefit from preferred rates for this service!


Purchases to Make Today

  • Enroll in Best-Seller Publishing Institute and Book Coaching Program with Patrick Snow.

  • www.BestSellerPublishingCoaching.com

  • You must mention “Nancy Juetten”when you sign up to qualify for the special Publici-Tea rate of $2,995.


Big Finish

  • Pay attention to the media that matter for your message.

  • Be intentional about asking for the coverage you seek.

  • Tell your story well. A great bio is a great way to begin.

  • Good publicity lasts forever.

  • Start today!


Main Street Media Savvy

Get seen, heard, and celebrated in your own backyard … and beyond!

With gratitude and best wishes

for your stunning and decisive success,

Nancy “Publici-Tea” Juetten


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