Culture tourism in nova scotia
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Culture Tourism In Nova Scotia. PRESENTED BY : PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA. INTRODUCTION. Known for varied Culture and Heritage

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Culture tourism in nova scotia

Culture Tourism In Nova Scotia

PRESENTED BY: PRATEEK SAGAR

SAM SUN

CARMEN CAMACHO

SHALOHM DANDONA


Introduction

INTRODUCTION

Known for varied Culture and Heritage

approximately 52% come to explore its culture

Cultural Enthusiasts:

Couples: 51%

Baby Boomers: 13%

Original Inhabitants: Mik'maqs

Other: Acadians, Scottish, Europeans


Mi kmaqs

MI’KMAQS

Home: Wigwams

Transport: Canoes

Hobbies: Hunting, Fishing, Making decorative art

(Nova Scotia Museum, 2012)


Unique features

UNIQUE FEATURES

  • Food & Beverage: local wine and seafood

  • Accommodation: Campgrounds, Hotels (19th C)

  • Recreation & Adventures: Sea Kayaking,

  • Attractions: Cape Breton Park, Fossil Museum

  • Events & Conferences: Conference Centre (Halifax)

  • Tourism Services:Summer, Winter, Spring Packages

  • Travel Trade: Three shores, explore Nova Scotia

  • Transportation: VIA Rail, Cabot Trail


Culture tourism in nova scotia

The Joggins Fossil Center

The Cape Breton Highland National park

(Joggins Fossil Cliffs, 2012)

(Cape Bretons Attractions, 2012)


5 u nique selling propositions

5 UNIQUE SELLING PROPOSITIONS

  • USP 1: Vibrant cities on the Edge of nature

Fundy Geological Museum

Sherbrooke Village

(Keenan’s Blogiddy Blog, 2012)

(Alexian brothers, 2012)


Culture tourism in nova scotia

  • USP 2: Personal Journeys by land water and air

McAskill Boat tours

Cabot Trail

(Running on carbs, 2012)

(Canadian bacon, 2012)

  • USP 3: Active adventure among natural wonders

Shubenacadie

Bay of Fundy

(Nova Scotia Canada, 2012)

(Bay of Fundy, 2012)


Culture tourism in nova scotia

  • USP 4: Award winning Canadian local cuisine

Wine Festival

Lobser Carnivals

(Wines of Nova Scotia. 2012)

(Pictou Lobster Carnival. 2012)

  • USP 5: Connecting with Canadians

Harbour Lobster Pound

Halifax Citadel

(Best Pictures of 2012, 2012)

(Explore Nova Scotia, 2012)


Challenges

CHALLENGES

  • Struggling with other niche tourism

  • Lack of marketing

  • Inability to attract internationational tourists

  • Damage to socio-cultural environment

  • Changing tourism perspectives

  • Focuses more on baby boomers


Recommendations

RECOMMENDATIONS

  • Targetyoung market : New website page, slogans

(Use-It, 2012)

(Explore Nova Scotia, 2012)

  • International Marketing: website in other languages, CTC,

  • Go green: Tree, vehicle, fuel, water and waste


Recommendations1

RECOMMENDATIONS

  • Focusing on giving experience: weaving, knitting classes

  • Combining culture with adventure and sports tourism

  • Improve promotion: Advertisements, New marketing agency, Hotel, Events

(Tripadvisor, 2012)

(Lethbridge Hurricanes, 2012)


References

REFERENCES

  • Alexian brothers. 2012. Sherbrooke Village. [online] Available from: http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted-living-st-louis-missouri [Accessed November 30 2012].

  • Bay of Fundy. 2012. Walk on the Ocean’s Floor. [online] Available from: http://bayoffundy.com/articles/walk-on-the-oceans-floor/ [Accessed November 30 2012].

  • Best pictures of 2012. Hall‘s Harbour Lobster Pound [online] Available from: http://en.bestpicturesof.com/nova%20scotia%20lobster [Accessed November 30 2012].

  • Canadian Bacon. 2012. Peggy's Cove. [on line] Available from:

    http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html [Accessed November 30 2012].

  • Cape Breton Attractions. 2012.The Cape Breton Highland National park.[online] Available from: http://www.paradisefoundbb.com/attractions.html [Accessed November 30 2012].


References contd

REFERENCES (CONTD.)

  • Comp 2012. 2012. Things to do. [online] Available from: http://www.comp2012.ca/ThingsToDo.htm [Accessed November 30 2012]

  • Explore Nova Scotia. 2012. Welcome to explore Nova Scotia. [online] Available from: http://www.explorenovascotia.com/ [Accessed November 28 2012].

  • Joggin’s fossil cliffs. 2012. Joggins Fossil Center. [online] Available from: http://jogginsfossilcliffs.net/centre/ [Accessed November 30 2012].

  • Keenan‘s Blogiddy Blog. 2012. Fundy Geological Museum.[online] Available from: http://redleafz.blogspot.ca/2011/08/spicers-cove-cape-chignecto-nova-scotia.html [Accessed November 30 2012].

  • Lethbridge Hurricanes. 2012. The official Home page. [online] Available from: http://www.lethbridgehurricanes.com/article/win-world-junior-hockey-tickets [Accessed November 29 2012].

  • Nova Scotia Canada. 2012. Shubenacadie. [online] Available from: http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp [Accessed November 30 2012].


R eferences contd

REFERENCES (CONTD.)

  • Nova Scotia Museum. 2012. The Mi’kmaq. [online] Available from: http://museum.gov.ns.ca/arch/infos/mikmaq1.htm [Accessed November 30 2012].

  • Pictou Lobster Carnival. 2012. Lobster Carnivals in Nova Scotia [online] Available from: http://pictoulobstercarnival.ca/[Accessed November 30 2012].

  • Running on carbs. 2012. Cabot Trail [on line] Available from: http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html [Accessed November 30 2012].

  • Sympatico. 2012.NOVA SCOTIA Flag. [on line] Available from:

    http://www3.sympatico.ca/goweezer/canada/flagNS.htm [Accessed November 30 2012].

  • S-Trip. 2012. About Us. [online] Available from: http://www.s-trip.com/ [Accessed November 28 2012].


References contd1

REFERENCES (CONTD)

  • Tripadvisor. 2012. Chukka Canopy Zip Lining. [online] Available from: http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943-Reviews-Chukka_Canopy_Zip_Line-Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November 30 2012].

  • Wines of Nova Scotia. 2012. Nova Scotia Fall Wine Festival. [online] Available from: http://www.winesofnovascotia.ca./[Accessed November 30 2012].


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