1 / 26

Who is here today?

Who is here today?. Today’s Agenda:. Updates – 10 minutes Course Reporting – Dale Musselman Monthly Partner Reports – Kathleen Gesinger Design & Layout for Partner Pages – 40 minutes Reneé Page, Senior Web Designer, OCLC Marketing WebJunction – 40 minutes

eyad
Download Presentation

Who is here today?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Who is here today?

  2. Today’s Agenda: Updates – 10 minutes Course Reporting – Dale Musselman Monthly Partner Reports – Kathleen Gesinger Design & Layout for Partner Pages – 40 minutes ReneéPage, Senior Web Designer, OCLC Marketing WebJunction – 40 minutes WebJunction Illinois Marketing Efforts – Lesley Zavediuk Partner Marketing Needs – Kathleen / Jennifer Peterson July Third Thursday Partner Meeting19 July 2012

  3. Updates

  4. Course Reporting Update • Progress! (vendor admits and fixes issue) • … Denise’s busy schedule…. • Early August ? • Course Usage – course status and dates • All Members (created date, + disapproved) • Active learner’s with last login • Training coming

  5. Monthly Partner Reports – WJ Activity WJ.org Registration Blog Traffic Webinar Registration and Participation Crossroads Subscriptions

  6. Monthly Partner Reports – Course Enrollments - Assignment Date = course added to learning plan - Initial Date = course first launched - Last Access = most recently launched. - Total Time = number of hours:minutes in the course - Status = Complete / In Progress / Not Started - Completion Date = date the course was completed in LMS

  7. Monthly Partner Reports – Site Analytics • - Page Views / Visits / Monthly Unique Visitors • - Traffic by City / Top Referring domains • - Traffic Sources: Search Keywords & Referrer Type • - Top Partner Page Activity • - Visitor Profile: previous sessions /10+ minutes / browser • - 3 month visitor trends • - Landing page

  8. Design & Layout for Partner Pages

  9. Reneé Page Senior Web DesignerOCLC WebJunction Web Design for CQ Pages

  10. Overview Today we will discuss: • Web Design 101- Basics and Best Practices • Page Grids and Image Sizes • Typography • Designing Landing Pages • Questions

  11. Marketing WebJunction

  12. Nice to Meet You! Lesley Zavediuk, Julia Pernicka, & JeannaVahling

  13. Where to start? Brochures!

  14. 235 Responses out of 5,000+ emails • Our Thought Process: • What do our users need? • What do our users want? • How will they tell us that?

  15. Posting: • Blog Posts • New content on WJIL • Changes on WJIL • Events at IL libraries • IL library news • General library news

  16. Right Now: Promotional Video! Goal: Create a short video highlighting WJIL’s worth as a learning community. • Creative! • Short (2-3 Minutes) • Quality, not quantity • Community • Interactivity • Resources Image from: office.microsoft.com

  17. Ways to connect and work together:

  18. Marketing materials you have to share:

  19. Marketing materials you still need:

  20. Webinar Marketing

  21. Simplifying Early Registration • We will provide the event page URL in your marketing emails instead of a WebEx link, keeping the URL consistent from early registration to post-event archive • We will add a calendar feed on your home page that includes events in early registration • If you like, this feed can combine WJ webinars with your own events • Early registration events will still not show up on the WJ calendar for the general public

  22. You can have a calendar feed on your homepage that can include your events, and WJ events, even those only open to affiliated members for early registration!

  23. Early Registration Link Update • Event URL: http://www.webjunction.org/events/webjunction/Best_Small_Library_in_America_2012.html And we’ve added Upcoming Events to the right rail of each event.

  24. Thanks for everything you do at WebJunction! Next Third Thursday Meeting: 20 September 2012 9-10:30am PST/12-1:30pm EST

More Related