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MKT 571 Week 3 Individual Assignment Promotion and the Product Life Cycle//tutorfortune.com

MKT 571 Week 3 Individual Assignment Promotion and the Product Life Cycle//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-3-individual-assignment-promotion-and-the-product-life-cycle<br><br>MKT 571 Week 3 Individual Assignment Promotion and the Product Life Cycle<br><br>Instructions: Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoftu00ae Word. Incorporate a product strategy that addresses the following: <br>u2022tAt least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).<br>u2022tHow you will measure (what metrics will be used to determine success or failure) the marketing activities.<br>u2022tCreate at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).<br>u2022tAddress three elements of the Product and Promotion List (see below).<br>u2022tProduct and Promotion List:<br>u2022tIntegrated Marketing Communication<br>u2022tAdvertising Strategy/Objectives<br>u2022tPush and Pull<br>u2022tMedia Strategy<br>u2022tAdvertising Execution<br>u2022tDirect Marketing<br>u2022tPublic Relations/Strategies<br>u2022tPositioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Note: Charts/graphs/tables do not count toward the word count. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-3-individual-assignment-promotion-and-the-product-life-cycle<br><br>

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MKT 571 Week 3 Individual Assignment Promotion and the Product Life Cycle//tutorfortune.com

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  1. MKT 571 Week 3 Individual Assignment Promotion and the Product Life Cycle//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-571-week-3-individual-assignment-promotion-and-the-product-life- cycle MK T 5 7 1 We e k 3 I n d i v i d u a l A s s i g n me n t P r o mo t i o n a n d t h e P r o d u c t L i f e C y c l e I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t A l l p r o d u c t s / s e r v i c e s g o t h r o u g h a l i f e c y c l e o f N P I ( n e w p r o d u c t i n t r o d u c t i o n ) , g r o w t h , ma t u r i t y a n d d e c l i n e . T h e s e v a r i o u s s t a g e s a ff e c t t h e ma r k e t i n g s t r a t e g y a n d p r o mo t i o n a l e ff o r t s . I n We e k 3 , y o u w i l l i n c o r p o r a t e a p r o d u c t s t r a t e g y t h a t a d d r e s s e s a t l e a s t 3 a r e a s o f t h e p r o d u c t l i f e c y c l e . T h e p r i ma r y o b j e c t i v e o f t h i s a s s i g n me n t i s t o a l l o w t h e s t u d e n t t o d e mo n s t r a t e a n u n d e r s t a n d i n g o f t h e f a c t o r s t h a t c a n a ff e c t t h e l a u n c h o f a p r o d u c t o r s e r v i c e . A s e c o n d a r y o b j e c t i v e i s t o u n d e r s t a n d t h e d i ff e r e n c e s i n a p r o d u c t l a u n c h i n t h e U . S . ( d o me s t i c ma r k e t ) a n d a n i n t e r n a t i o n a l ma r k e t .   A s s i g n me n t S t e p s G e n e r a t e a mi n i mu m 7 0 0 - w o r d p r o d u c t s t r a t e g y i n Mi c r o s o f t ® Wo r d . I n c o r p o r a t e a p r o d u c t s t r a t e g y t h a t a d d r e s s e s t h e f o l l o w i n g :       A t l e a s t t h r e e a r e a s o f t h e p r o d u c t l i f e c y c l e ( N P I - n e w p r o d u c t i n t r o d u c t i o n , g r o w t h , ma t u r i t y a n d d e c l i n e ) . H o w y o u w i l l me a s u r e ( w h a t me t r i c s w i l l b e u s e d t o d e t e r mi n e s u c c e s s o r f a i l u r e ) t h e ma r k e t i n g a c t i v i t i e s . C r e a t e a t l e a s t t w o d i ff e r e n t t y p e s o f me d i a me t h o d s f o r t h e p r o d u c t s . O n e me d i a me t h o d mu s t b e a p r i n t me t h o d a n d o n e mu s t b e n o n - p r i n t . A me d i a me t h o d i s a me d i a s t r a t e g y w h i c h h i g h l i g h t s y o u r p r o d u c t . F o r e x a mp l e , ( t h i s c a n n o t b e u s e d i n t h i s a s s i g n me n t ) , a n o n - p r i n t me d i a me t h o d w o u l d b e a F a c e b o o k c a mp a i g n t h a t p r o v i d e s a u s e r a r e w a r d f o r e a c h r e v i e w , p o s i t i v e o r n e g a t i v e , p o s t e d a b o u t t h e u s e / a p p e a r a n c e / p r i c e / e t c . o f t h e p r o d u c t . I n y o u r a s s i g n me n t , y o u s h o u l d h a v e 2 - 3 s e n t e n c e s a b o u t e a c h me d i a me t h o d ( i . e . o n e p a r a g r a p h o f w h a t y o u w o u l d d o , n o t h o w t o d o i t ) . A d d r e s s t h r e e e l e me n t s o f t h e P r o d u c t a n d P r o mo t i o n L i s t ( s e e b e l o w ) . P r o d u c t a n d P r o mo t i o n L i s t : I n t e g r a t e d Ma r k e t i n g C o mmu n i c a t i o n A d v e r t i s i n g S t r a t e g y / O b j e c t i v e s P u s h a n d P u l l Me d i a S t r a t e g y A d v e r t i s i n g E x e c u t i o n D i r e c t Ma r k e t i n g P u b l i c R e l a t i o n s / S t r a t e g i e s P o s i t i o n i n g T h e p l a n w i l l b e a c o n t i n u a t i o n o f y o u r g l o b a l o r mu l t i - r e g i o n a l c o mp a n y y o u c h o s e i n We e k 1 . T h i s w i l l b e i n c o r p o r a t e d i n t o y o u r o v e r a l l ma r k e t i n g p l a n f o r We e k 6 . N o t e :

  2. C h a r t s / g r a p h s / t a b l e s d o n o t c o u n t t o w a r d t h e w o r d c o u n t . C i t e a mi n i mu m o f t h r e e p e e r - r e v i e w e d r e f e r e n c e s . F o r ma t y o u r a s s i g n me n t c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . Click on below link to buy https://tutorfortune.com/products/mkt-571-week-3-individual-assignment-promotion-and-the-product-life- cycle

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