slide1
Download
Skip this Video
Download Presentation
Steve Jeong Director and Division Head Overseas Business

Loading in 2 Seconds...

play fullscreen
1 / 27

Steve Jeong Director and Division Head Overseas Business - PowerPoint PPT Presentation


  • 109 Views
  • Uploaded on

Keys to Overseas Success for Asian Online Games. Steve Jeong Director and Division Head Overseas Business. Contents. Online game market overview. Segmentation. 4 Keys to oversea success. Conclusion. Contents. Online game market overview. Segmentation. 4 Keys to oversea success.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Steve Jeong Director and Division Head Overseas Business ' - ewan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Keys to Overseas Success for Asian Online Games

Steve Jeong

Director and Division Head

Overseas Business

slide3

Contents

Online game market overview

Segmentation

4 Keys to oversea success

Conclusion

slide4

Contents

Online game market overview

Segmentation

4 Keys to oversea success

Conclusion

slide5

Online game market

The size of the online game market from the total game market is 8.4%

Online game revenue by Platform

Mil. USD, 2007

slide6

The fastest growing game sector

However, the online game is the fastest growing game sector in the world. (Average growth rate, 29%)

Average growth rate by Platform

Mil. USD, 2007

slide7

Asia Pacific

EMEA

North America

Latin America

25,000

615

20,000

418

4,235

269

15,000

3,645

175

5,060

3,130

102

4,296

10,000

2,719

3,506

9,887

2,259

2,862

8,070

2,312

6,703

5,000

5,717

4,846

-

2008

2009

2010

2011

2012

Online game market

Asia Pacific’s still big market, EMEA & North America are fast-growing

Online game revenue by region

Mil. USD, 2007

21%

25%

50%

slide8

Strength on Online game

Specialized Genre

MMORPG, FPS

Competitive Advantage as Asian Game Developers

slide9

Contents

Online game market overview

Segmentation

4 Keys to oversea success

Conclusion

slide10

Western Market, U.S.

U.S Market by platform

  • The entire game market scale is rising.
  • For the online game, the preference for the casual game is high.

Online game

3.9%

Mobile

2.1%

PC game

2.8%

Arcade game

28.7%

Video game

62.4%

Mil. USD, 2007

slide11

1

Western Market, Western Europe

Points to be considered

  • To play games
  • To choose games

Quick process

High quality graphic

Easy to learn

Story

Character customizing

Value of repetitive play

Online connectivity

Verisimilitude

Cartoonish graphic

slide12

1

2

Western Market, Suggestion

There are many users who are familiar with the high quality in the console game, so need to approach with the high-quality online game when entering the market.

The current market is relatively small but it has the high possibility in growth so it is an important market.

slide13

Latin America

Eastern Europe

Emerging Market

  • Low Broadband Penetration
  • Mobile games and Handheld games are very strong
  • Low broadband penetration
  • Casual games which are materialized as a browsing form are strong.
  • The role of the MMOG is rising.
slide14

This market shows the game utilization focused on the internet café as well as the PC, so it is easy to apply online games.

1

2

Emerging Market, suggestion

The growth possibility in the future is high.

slide15

Chinese Market

  • The entire game market scale is rising.
  • For the online game, MMORPG is leading the market.

Game Revenue by genre

Online Game Growth Rate

Mil. USD, 2007

%

70%

47.1%

Online

36%

29.4%

Mobile

slide16

Japanese Market

JP Market by platform

  • The arcade and video games are growing and the growth rate of the mobile market is high.

mil.USD

2008

slide17

Compared with the other game market the role of the online game is low, and approaching with the mobile game makes the entry barrier low.

1

2

Japanese Market, suggestion

The main genre of the online game are the mobile game and the community game. When compared with the other market Japanese market has the unique preference.

slide18

Have to differentiate the game plan depending on the market.

1

The preferred game by region is different depending on their cultural background, broadband diffusion rate, gamers’ character, preferred graphic and preferred genre.

2

3

It is important to do an optimized targeting by thinking about the entering market from the game planning step.

Overall Suggestion

slide19

Contents

Online game market overview

Segmentation

4 Keys to oversea success

Conclusion

slide20

Four Keys to Success in Asian Market

People Management

1

2

Contents

Success of Online Game

Experience & Insight

4

Partner

3

slide21

Contents

The key is to service market specified contents

China

Casual Game

Korea

Web-board

U.S.A

FPS

Japan

Mobile Game

Emerging Market

MMORPG

slide22

People

The key to oversea success is taking care of Management Issues

Local manager-centered business operation

Support from resident employees

slide23

Distributor

PGCompany

Publisher

PR

PC cafe

Partners

The key to oversea success is partners and support from them

Key

The development of successful, long term, strategic relationships, based on achieving best practice and sustainable competitive advantage

slide24

Experience & Insight

Passion

Open mind

Challenge

slide25

Contents

Online game market overview

Segmentation

4 Keys to oversea success

Conclusion

slide26

Conclusion

Do not hesitate until you accomplish final success.

ad