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eBay

By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman. eBay. Key Question for eBay . How can eBay continue to grow as an online retailer?. Secondary Questions. What is eBay’s history? What is happening in eBay’s external environment?

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eBay

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  1. By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman eBay

  2. Key Question for eBay How can eBay continue to grow as an online retailer?

  3. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  4. eBay Company Overview

  5. eBay Key Acquisitions

  6. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  7. PEST Analysis for eBay

  8. Industry Overview (Supply) Porter’s five forces: Threat of substitute products High Rivalry among existing competitors High Bargaining power of buyers High Bargaining power of suppliers Medium Threat of new entrants High

  9. Porter’s Five Forces

  10. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  11. Registered & Active eBay Users • Reg users continues to grow but Active users has flattened out

  12. Core Business: Online Auctions • # of online Auctions declining during same time frame as users are increasing

  13. eBay’s Business Model – 3 Operating Segments

  14. Net Revenues By Segment

  15. Forrester Research: 2012 Prediction of Internet Sales • B2B predicted to be 10x larger than retail sales

  16. Worldwide Internet Users in 2008 • 220m of NA was from US.

  17. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  18. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  19. Internal Analysis – Core Values Conclusion: eBay’s recent changes to their fee structure and feedback forum go against the company’s core values.

  20. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  21. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  22. Management Timeline

  23. Whitman vs. Donahoe Meg Whitman John Donahoe

  24. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  25. SWOT Analysis for Dell

  26. Secondary Questions What is eBay’s history? What is happening in eBay’s external environment? How is eBay performing today and what does the future look like? Who are eBay’s competitors and how is their performance in comparison? Does eBay still adhere to the strategies and values on which it was founded? (Note: incl. company culture) Does the eBay brand create a sense of trust, security, and community? Should John Donahoe be the CEO of eBay? What does a SWOT analysis show regarding eBay’s position? How can eBay position itself for future success?

  27. Recommendations 1. Fire John Donahoe, leverage strong board of directors to find a replacement that can lead eBay into the future. 2. Focus on restoring the eBay brand name. Make eBay.com a 100% auction site. Use Shopping.com and other possible acquisition targets to compete in traditional online retail space. 3. Revamp fee structure to be friendly to both small and large sellers. Tier the structure based on monthly or annual trade volumes.

  28. Recommendations 4. Look into acquiring either or both Overstock.com and uBid.com

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