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NL Businessplan 2009-2011

NL Businessplan 2009-2011. Board Retreat 8 June 2009. MISSION-VISION. Build a rich global meeting industry community Make our members succesful by building connections to Knowledge, Relationships, Marketplace Build a great organisation Evolve from Association to Global Community

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NL Businessplan 2009-2011

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  1. NL Businessplan 2009-2011 Board Retreat 8 June 2009

  2. MISSION-VISION Build a rich global meeting industry community Make our members succesful by building connections to Knowledge, Relationships, Marketplace • Build a great organisation • Evolve from Association to Global Community • Reinvent Business Relationship with Chapters • Elevate the Member Conversation and Experience

  3. FOCUS Attendance Satisfaction Engagement

  4. BRANDING Pride is Key We must be self confident Proud organisation Professionalism Dedication Ambition

  5. METRIC • METRICS - Net member growth • METRICS - Retention 85% • METRICS - Net Member growth 10% • METRICS - Chapter Membership satisfaction • Satisfaction 7,5 average out of 2 surveys • METRICS - Engagement Participation • METRICS - Chapter Financial Management

  6. Education • Year Programme in time • Different levels of education • Regional spread • Quality of sessions • GET CONNECTED programme • Certificate of attendance --> CEU credits

  7. Membership • Value • What's in it for me? • Membershipnumber is an aim/target • Focus on the bosses/CEO to sell the added value • Proof of value of membership • Added value: who is paying for the membership? If member would have to pay himself, would he stay? • Attendance • Satisfaction • Manage expectation for new members • Engagement of members • Commitment of members • Ambassadors' club • bring your boss programmes • Bosses lunch

  8. Students/Scholarship • Scholarship programme • Launch of the first programme with other schools • Involve Unversities • One programme make it work and copy • Faculty • Faculty commitment • MPI supporting faculty exchange internationally • Faculty ambassadors of MPI • Students • Every hotelschool student knows MPI • Student engagement to life time membership • Support guest lecturers given by MPI members • MPI Endorsement of hotelschools

  9. Sponsorship • Plan • Long term sponsorship • Focus on benefits for sponsors • Cash is King: every deal must be partial in kesj • Redefine sponsorship plan • Make sponsorship more professional • Int'l • Use EMEA Sales, Antonio Ducceschi • Presence somehow at different (NAT/INT) Trade Fairs- Sponsor to arrange clothing (orange) • Look for Int'l sponsors

  10. Marketing/Communication • Positioning is key • Increase brand awareness • Communicate what MPI stands for • Marcom must match with what we do • The business of meetings instead of Meeting business • Position as a marketing club vs. hospitality • MPI is perceived as the voice of the meeting industry of the NL • Internal branding • Improve quality internal communication- CDT- More interaction and exchange- Handbook • Marketplace • Use int'l platform of MPI • Facilitating members to sell their products • Introduce and promote BUY MPI/MARKETPLACE/EDUCATION

  11. Marketing/Communication (2) • Exposure • Maximum and quality exposure • Larger presence of the Dutch Chapter internationally • Higher brand awareness • Communicate MPI • Create presence and visibility internationally

  12. General/Finance • Visualize in kind Sponsorship • Budget must be made out of gross values • Professionalisation • MPI's construcion with the ED is working seamlessly

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