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> SMB FLAT DISCOUNT PROGRAM > SMB ICEBREAKER II > SMB COMPETITIVE DRIVE

> SMB FLAT DISCOUNT PROGRAM > SMB ICEBREAKER II > SMB COMPETITIVE DRIVE. US Channels Distribution Product Marketing & Operations. Navneet Thapar Product Marketing Manager Tel: 408.525.5208 nthapar@cisco.com. Agenda. SMB Programs Overview SMB Flat Discount SMB Icebreaker II

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> SMB FLAT DISCOUNT PROGRAM > SMB ICEBREAKER II > SMB COMPETITIVE DRIVE

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  1. > SMB FLAT DISCOUNT PROGRAM > SMB ICEBREAKER II > SMB COMPETITIVE DRIVE US Channels Distribution Product Marketing & Operations Navneet Thapar Product Marketing Manager Tel: 408.525.5208 nthapar@cisco.com

  2. Agenda • SMB Programs Overview • SMB Flat Discount • SMB Icebreaker II • SMB Competitive Drive

  3. SMB Programs Overview • Incentive programs designed to help and support partners who focus on identifying, developing and selling into SMB (< 250 employee) customer market segment • Includes products specifically tailored to and suitable for sub-250 employee SMB customers • Utilizes reusable DART or abbreviated DART approval process for easier and expeditious approvals on deals • Simple program requirements for ease of use

  4. Agenda • SMB Programs Overview • SMB Flat Discount • SMB Icebreaker II • SMB Competitive Drive

  5. SMB Flat Discount - Program Enhancements SIMPIFIED PRICING Reusable DART Discount TIME EXTENSION Now runs through Jan 28th, 2006

  6. SMB Flat Discount - SKU Change Previous SMB Flat Discount Enhanced SMB Flat Discount

  7. US Channels DistributionPoint Product Promotions Q1 FY’06 FACT SHEET SMB Flat Discount Simplified Pricing Program SWITCHING Catalyst 2950 and 2960 Series ROUTING Cisco SB 100 Series, 800 Series, 1800 ISR Series, 2821 Voice Bundles • Cannot be combined with Premier, Silver or Gold discounts • Can NOT be combined/stacked with any other promotions or discounts or credits offered by Cisco, unless specifically authorized in writing by Cisco Price Deviation Team • Please see the complete Terms and Conditions SECURITY PIX 501 Series Skus WIRELESS 1000 Series APs, 2006 WLAN Controller NOTE: Please see the Product Sku list for specific Sku(s) as not every Sku from the product family may be included in the program * SMB Flat Discount Program was launched on Aug 4th 2005. Additional Skus were added effective Oct 10th 2005. Program was extended to Jan 28th 2006

  8. Agenda • SMB Programs Overview • SMB Flat Discount • SMB Icebreaker II • SMB Competitive Drive

  9. SMB Icebreaker II – Modifications • The product list eligible under the program has been modified • Effective Date: October 10th 2005

  10. SWITCHING Catalyst C3560, C3750, C4500, GBIC, SFP product families P 3 ROUTING Select Cisco ISR 2800 Series Skus SECURITY PIX-506E-BUN-K9 ASA5510-BUN-K9, ASA5510-AIP10-K9, ASA-SSM-AIP-10-K9 WIRELESS AIR-AP1131AG-A-K9 AIR-AP1232AG-A-K9 US Channels DistributionPoint Product Promotions Q1 FY’06 FACT SHEET SMB Icebreaker II Customer Acquisition Program • Only valid for NEW SMB (<250) customers • A customer is considered new account as long as they have not bought any Cisco products from one of the technologies included in the program. For example, a customer with Cisco switches only may use the promotion to purchase non-switching Cisco products, but cannot use the promotion to purchase Cisco switching products • Valid for a single order purchase per end user not to exceed the program limit • Cannot be used in conjunction with any other promotion • Please see the complete Terms and Conditions * SMB Icebreaker II Program was launched on Aug 4th 2005. Sku list was modified effective Oct 10th 2005.

  11. Agenda • SMB Programs Overview • SMB Flat Discount • SMB Icebreaker II • SMB Competitive Drive

  12. SMB Competitive Drive – Modifications • Addition of skus to the program • Provide ability to cover wider competitive situations • Maintain a consistent product list with SMB Icebreaker II

  13. SMB Competitive Drive Competitive Targeting P 3 SWITCHING Catalyst C3560, C3750, C4500, GBIC, SFP product families ROUTING Select Cisco ISR 2800 Series Skus SECURITY PIX-506E-BUN-K9 ASA5510-BUN-K9, ASA5510-AIP10-K9, ASA-SSM-AIP-10-K9 WIRELESS AIR-AP1131AG-A-K9 AIR-AP1232AG-A-K9 US Channels DistributionPoint Product Promotions Q1 FY’06 FACT SHEET • This program applies to competitive situation only. The discount under this program is available ONLY in situations where specific products are competing either in a new bid or in a displacement opportunity at an account. • Only valid for SMB (<250) customers • Cannot be used in conjunction with any other promotion • Please see the complete Terms and Conditions * SMB Competitive Drive Program was launched on Aug 4th 2005. Sku list was modified effective Oct 10th 2005.

  14. Helpful URL’s External Links http://www.cisco.com/partner/WWChannels/sales_marketing_resources/smb/partners_promotions_solution_SMBIcebreakerII.shtml http://www.cisco.com/partner/WWChannels/sales_marketing_resources/smb/partners_promotions_solution_FlatDiscountProgram.shtml http://www.cisco.com/partner/WWChannels/sales_marketing_resources/smb/partners_promotions_solution_CompetitiveDrive.shtml

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