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Ron Myers

Ron Myers. Los Angeles Fire Department PIO Please send a text message to: 40404 In the body write: FOLLOW SUPERTRAIN. What Do These Have in Common. What Do These Have in Common. What Do These Have in Common. Is Social Networking Really Necessary?. What is Social Networking

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Ron Myers

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  1. Ron Myers Los Angeles Fire Department PIO Please send a text message to: 40404 In the body write: FOLLOW SUPERTRAIN

  2. What Do These Have in Common

  3. What Do These Have in Common

  4. What Do These Have in Common

  5. Is Social Networking Really Necessary? • What is Social Networking • Who Uses Social Networking • Is Social Networking Effective • Is it Cost Effective

  6. John McCain Blog

  7. John McCain Social Networking

  8. Hillary Clinton Blog

  9. Hillary Clinton Social Networking

  10. Barack Obama Blog

  11. Barack Obama Social Networking

  12. If It’s Important to the next President….. Isn’t it important to you?

  13. How Important Is COMMUNICATION? BLONDSTAR EMERGENCY

  14. The NEW Media Not The NEWs Media

  15. Broker Your Own Information

  16. Disruptive vs. ConnectiveTools vs. Weapons

  17. Using Web 2.0 Real Life • RSS Syndication • Blogs • YouTube • Flickr • Twitter • Jott • Yahoo/Google Groups

  18. Using Web 2.0 Real Life • Blog Talk Radio • Podcasting • Mashups • Search Engines • Email • Text Messaging • Audio Messages

  19. RSSRSS (Really Simple Syndication) is an XML-based format for sharing and distributing Web content, such as news headlines.

  20. RSS?

  21. Gathering Information • RSS Feeds • News Grid • Data Collection • I.E. 7 = RSS

  22. Worth a Million Words...

  23. Digital = Voice + Data Audio, Images, Video and more!

  24. Mobile Phones/Etc.

  25. SMS from Italian National Guard: “Rome is off-limits”

  26. Affiliate Group E-Mailing

  27. Blogging Tools

  28. Photo Sharing

  29. Adding Your Voice...

  30. Your Own TV Station

  31. A further convergence... Micro Blogging

  32. Podcasting • Podcasting - a way to receive audio or video files over the Internet. Many content providers, including CNN, offer these at no cost. • Does not require an ‘I-Pod’ brand media player • Podcasts can be obtained manually online or automatically delivered to your computer or personal audio/video player.

  33. The LAFD sandbox

  34. Possibilities • Direct information/messages to target audiences • Instant communication • Can by-pass mainstream news media • Direct control of information

  35. Challenges • Technology changing minute by minute • You can by-pass mainstream news media • Vulnerability of internet • You STILL need comm skills • Approval process slow • Discouraging system

  36. How to proceed • Empower Employees • Use the talent of you employee's by encouraging them to use new media • Establish Guides NOT Guidelines • Streamline implementation. "We Can No Longer Work At The Speed Of Government"

  37. How to proceed Support those outside the “BOX” • Don't discredit any TOOL, maybe it can be joined with other tools to benefit the agency • Publish common colors, fonts, backgrounds to be used • Establish content topics or conversation boundries

  38. How to proceed Organize • Form Committees/Teams that can bring together new media • Don't stagnate employees, They will develop with or without your support • Broadcast websites

  39. How to proceed Specifics • Provide Company Emails for registering sites • Register new tools with common name /URL/ Emails • Secure all TLD’s, prevent scabs • MAINTAIN PASSWORD LIST

  40. We rarely have the opportunity to impact the lives of others.What type of legacy will we leave?

  41. Supertrain Alert Messaging made simple • Demonstration of Alerting System • Twitter • Jott

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