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PBS SHOWCASE

PBS SHOWCASE. Let’s get social. Moderated by: Jayme Swain. What is social media?. Participation and interaction Two-way conversation Sharing and creating content Shifting power to the user. Why is it important?. Relevancy Engage our audience and reach new audiences Improve our business

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PBS SHOWCASE

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  1. PBSSHOWCASE

  2. Let’s get social Moderated by: Jayme Swain

  3. What is social media? • Participation and interaction • Two-way conversation • Sharing and creating content • Shifting power to the user

  4. Why is it important? • Relevancy • Engage our audience and reach new audiences • Improve our business • Mission critical

  5. Today’s session • PBS Engage • How non-profits can use social media • Lessons learned

  6. PBS Engage What is it and what can it do for you?

  7. PBS Engage offers: • Advice, ideas, knowledge sharing • Best practices • Promotion

  8. PBS Engage offers: • Advice, ideas, knowledge sharing • Best practices • Promotion • Tools

  9. Tools roadmap • Comments • Forums • Chats • User-generated: Text and Video

  10. Social media Embrace it!

  11. Contact us: Jayme Swain jsswain@pbs.org 703-739-3989

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