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Monthly Business Update Mar 31, 2010

Monthly Business Update Mar 31, 2010. Mar Flash Report (thru 3-31-10) Cash Sales. Summary Cash Sales Trend - $K. Summary Cash Sales YTD Comparison- $K. -------Yr/Yr Δ -------. YTD Total Sales were $2274K vs $2037Kin the same period a year ago….that’s a dollar increase of $237K or 12%.

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Monthly Business Update Mar 31, 2010

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  1. Monthly Business Update Mar 31, 2010

  2. Mar Flash Report (thru 3-31-10) Cash Sales

  3. Summary Cash Sales Trend - $K

  4. Summary Cash Sales YTD Comparison- $K -------Yr/Yr Δ------- YTD Total Sales were $2274K vs $2037Kin the same period a year ago….that’s a dollar increase of $237K or 12%. Publishing was up $156K or 11% Yr/Yr. Mar 2010 YTD Sales thru 3/31/2010

  5. Publishing Cash Sales YTD Comparison - $K Note that while total Individual Publishing was up Yr/Yr $95K or 8%, the new business (Walk-up, Part, & FL) was down 13% Yr/Yr, while the rest of what I’ll call recurring revenue was up $169K or 30%. Cash wise there’s no immediate difference, but clearly we’d like to be growing new business at higher rates than prior years. Mar 2010 YTD Sales thru 3/31/2010

  6. Thru 3-31-2010 Publishing: Dashboard

  7. 4 Horsemen: $K

  8. Recurring Revenue $K Publishing sales barely made fcst (by $3K) which is a good thing. How we made fcst however, was not optimal. As you can see from above, $48K of favorable variation came from recurring revenue in both individual and institutional. Another way to look at this is that if recurring revenue simply met fcst, we’d have missed in total by $45K. March was another month where recurring revenue, especially individual renewals, had to cover for failure to generate new business in institutional. It could be argued that paid list sales dollars fall into this (recurring) category as well. If you make that assumption, performance to fcst situation is that much more adverse.

  9. Thru 3-31-2010 Archive Suppression Bars represent numbers of customers (daily) who called or emailed to complain about our new archive policy. Due to broken email links, we have no way of knowing how many of these customers were irate due to the archive suppression as we envisaged it (but did not execute) vs those who encountered the broken email links. Through the end of March we’d refunded approx $4K. We encountered additional (technical) link issues early in the week which were fixed by Friday.

  10. Publishing: Cash Sales Trend 2004-2009 $K

  11. Publishing: Free List Join Trend

  12. Quarterly Sales Trends Mar 31, 2009

  13. Quarterly Update: Q1 2010 Note: All Charts/Graphs in this section are time-based in quarterly increments.

  14. Summary Sales Trend Down from Q4 ‘08 until Q1 ‘10 OSIS & AF

  15. Indiv Publishing: Quarterly Trend Major Sales Categories

  16. Individual Publishing: Recurring Revenue Trend - $K

  17. Summary (Total) Cash Sales Trend - $K

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