1 / 22

Aki AKITANI Deputy Secretary General

Review of Current Economic Trends in Breeding & Racing. Aki AKITANI Deputy Secretary General. Contents. Review of Current Economic Trends How the industry is coping with severe business environment How to utilize new communication methods . Europe 75.4%. North America 81.5%.

evelyn
Download Presentation

Aki AKITANI Deputy Secretary General

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Review of Current Economic Trends in Breeding & Racing Aki AKITANI Deputy Secretary General

  2. Contents • Review of Current Economic Trends • How the industry is coping with severe business environment • How to utilize new communication methods

  3. Europe 75.4% North America 81.5%

  4. 2008 85.2 Billion Euros 2009 84.2 Billion Euros (1.2% decline) Japan 5.5% US 9.8% France 0.4% Australia 12.8% Hong Kong 9.8% Korea 9.2% Ireland 15.8% World Total Betting Turnover(2009)

  5. World Economic Outlook 2010 (IMF)

  6. World WageringFirst Half of 2010 France (PMU) + 0.6 % Hong Kong (*Jan-Jul) +14.1 % Italy (AAMS) - 13.3 % Japan (JRA) - 5.0 % Korea + 6.7 % Singapore - 7.0 % Sweden (ATG) + 3.1 %

  7. Coping with Economic Downturn Cutting Cost & Increase Income Recipe for Disaster Dwelling on the past success & Doing Nothing

  8. Rebate Scheme(Hong Kong Jockey Club) Losing bet exceed HK$10.000 Rebate: 10% of losing bet Target:core customers Pareto Principle (80-20 rules)

  9. Lower Take-Out Rate(PMU) Take-out rate of Win & Place bet (April 2007) 18.5% 15% Monthly total betting increase Jun 18.9% Jul 22.1% Aug 10.7% Sep 15.5% Oct 11.9% Nov 11.2% (Nov: Win & Place +29.2%)

  10. Number of Attendance 2005 Apr Satsuki Sho (GI) 85.146 (+ 6.2%) May Japan Derby(GI) 140.143 (+14.8%) Oct Kikuka Sho (GI) 136.701 (+82.0%) Dec Arima Kinen (GI) 162.409 (+29.6%) 2006 Apr Emperor’s Cup (GI) 93.944 (+ 6.2%) Jun Takarazuka Kinen(GI) 80.382 (+21.9%) Nov Japan Cup (GI) 120.182 (+25.7%) Dec Arima Kinen (GI) 117.251 (-27.8%) Deep Impact

  11. Coping with Economic Downturn Cutting Cost & Increase Income Innovation (think out of the Box) Taking necessary risks & Back to Basics

  12. Racing For Change (BHA)

  13. How to target the new customers on internet(by Mr. John Della Volpe)

  14. How tosocial-network

  15. Essence of Social Network ‘Social networks can never be a cure-it-all. Social media networks, Apple iPhone and other trends are useful when we have the right products to sell’ (Singapore Turf Club)

  16. Twitter I followed

  17. New definition of‘Crisis’ Crisis (by Oxford Dictionary) ‘A time of intense difficulty or danger’ 危  機 Ki Ki 危   crisis or danger 機   opportunity

  18. Review of Current Economic Trends in Breeding & Racing Aki AKITANI Deputy Secretary General

More Related