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What is Reach Planner? Why it is important? and How can it helps in Youtube Ads?
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WHAT IS REACH PLANNER IN GOOGLE ADS
Reach Planner is a Google Ads campaign planning tool designed to accurately plan for reach-based video campaigns across YouTube and video partners sites and apps.
Reach Planner Benefits Reach Planner’s data is based on Google's Unique Reach methodology, validated with third parties and consistent with actual reach and bids reported. Reach Planner uses the most recent data available, updated weekly. Either select which ad products you want to use, or get help finding the right ones.