How a 360-degree Marketing Plan Can Build Your Business and Brand

1. M A R K E T I N GP L A NC A N B U I L DY O U RB U S I N E S S A N DB R A N D 360° MARKETING EVANSALLIANCE

2. The360-DegreeMarketing approachrequiresa comprehensiveanalysisof yourcustomers, soyoucan leveragethatinformationand detailstoyourbest advantageinaddressingtheir needsandconcerns. Atitsbest, the360-Degree Marketingtakesaholistic, end-to- end, inclusiveapproachto cultivatingyour brandandapproachingyourideal customersandtargetmarket. EVANSALLIANCE

3. With360-Marketing, youcansee thecustomer’spastpurchases, interactions, andprocesshistory. Youcanalsoseethepresent statusofthe customers, includingacurrent statusoforder, interactions, and relationships withyourorganization. EVANSALLIANCE

4. What are the Key Components of 360- Degree Marketing? EVANSALLIANCE

5. EffectiveWebsite Your website should be stellar. The first response should be, “Wow… this is the business I want to work with”. Your website should be fast, reliable, and easy to use. It should appear professional, both in how it’s designed but also with professional content. Your website should enhance your credibility and help sell you as an expert in your field. EVANSALLIANCE

6. (SEO) Strategy Write content for people…your target audience, not computers. Publish well-crafted content on a consistent basis. This can be in the form of on-page content, blogs, white-papers, press releases and other engaging information. Implement web analytics, so you can track results and return-on- investment (ROI). Use keywords, but only when it makes sense. EVANSALLIANCE

7. (PPC) Advertising Create landing pages to better address the needs of those targeted leads, while collecting them into your sales funnel. Carefully target geographical locations, times-of-day, and keywords to get the best results possible. Rotate your ads and campaign messaging, while tracking which ones deliver the best ROI. EVANSALLIANCE

8. EmailMarketing Be consistent with your email marketing to connect with your audience and build your brand. Make sure your email marketing message have the right “voice”. Continue to spark their interest with real and compelling news and promotions. Remember this is a professional platform for communication. Make sure every email, auto- responder message, and newsletter are tested and as perfect as possible. EVANSALLIANCE

9. SocialMedia Marketing Be sure that you understand who your audience is, what they need, and how you can best help them or provide a solution. Don’t try to be all things to all platforms. Focus on the platforms where your customers “live.” Set goals, determine messaging, and then deliver on that promise in a consistent manner. EVANSALLIANCE

10. “Offline” Marketing? No, offlinemarketingor traditionalmarketingisnotdead. And, yes, it canstillbeavitalpartofyour business’ marketingmix. Withso manyother onlineplatformsandstrategic approaches, it’softeneasyto forgetthatthere stillarethosetriedandtrue methodsofleadgenerationand conversion. EVANSALLIANCE

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