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HP Programs & Promotions at S.P. Richards/HorizonUSA. Updated July 2008. HP’s Flagship Programs. Selling Advantage PurchasEdge Make the Upgrade & Save HP ended MTUS as of April 30, 2008. Selling Advantage.
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HP Programs & Promotions at S.P. Richards/HorizonUSA Updated July 2008
HP’s Flagship Programs • Selling Advantage • PurchasEdge • Make the Upgrade & Save • HP ended MTUS as of April 30, 2008
Selling Advantage What? Dealer rebate program based on growth from 2nd Half 2007 to 2nd Half 2008. Who can participate? IRs that have purchased at least $100k of HP supplies from wholesalers in 2nd Half 2008. What do dealers get? If 5% year over year all supplies growth is achieved, then rebate payment will equal 1% of growth. If 5% all supplies growth is achieved and 5% toner growth is achieved, then an additional 1% rebate for toner growth will be awarded. How do dealers register? Enrollment for 2nd Half 2008 will close on August 29, 2008. Visit www.hpdealerinfo.com for materials and details as they become available. HP provides a list of eligible IRs each half. To check eligibility, send an email to support@suppliesinfo.com or call (877) 669-7893.
PurchasEdge What? Loyalty program where end-users can earn rewards points for purchasing HP products from you. Who can participate? End-users that spend at least $500 in HP supplies annually and are located in the US or Canada. What do end-users get? End-users can earn one point for every $4 they spend with a reseller on qualifying HP supplies. Plus, they get 150 welcome points just for joining! What do dealers get? On average, members show a 97% loyalty to their current dealer. Dealers also enjoy an average of 20% increase in HP ink sales and a 34% increase in HP toner sales from PurchasEdge members. How can dealers register so that they can offer this to their customers? Go to www.purchasedge.com/reseller to obtain a PurchasEdge reseller ID.
End-user National Promotions • Usually run for 3 months at a time. • End-users fill out mail-in forms and submit to HP along with proof of purchase to receive rewards by mail.
End-user National Promotions • End-user promotions running July 1-September 30, 2008 are avaiable in the Programs & Special Offers section of www.hpdealerinfo.com. • Materials are available on www.hpdealerinfo.com or by sending an email to hpdealerinfo@sprich.com (for email, must be able to receive 4 MB or larger file attachments).
