“Secrets of Digital Publishing”. February 2010. Secrets of Digital Publishing “They” Don’t Want You To Know About. Agenda About Us Fresh Facts “The Secrets”. About Us.
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Secrets of Digital Publishing“They” Don’t Want You To Know About
The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Member publishing programs include Avalon Travel, Basic Books, Civitas. Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Pressand Westview Press, as well as partnerships with Public Affairs andNation Books and joint ventures with Weinstein Books and The Daily Beast (Beast Books). Through Consortium, Perseus Distribution, and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing, and distribution services to independent publishers. For more information, visit our website at http://www.perseusbooksgroup.com.
Ask us about Constellation Digital Services:
Rick Joyce, Chief Marketing Officer
Peter Costanzo, Director of Online Marketing
eBooks Social Direct to All of the Enhanced Other
Media Consumer Above eBooks
Poor fit Piracy Retailer Cost of Waiting Poor Confusion Need for
Of titles w/ Pricing Conversion for eBook Handling About a Digital Device Market to of Color Technology, Partner
Capabilities Develop Standards,
Further or Process
Simultaneous Wait & Other Experiment Window
Print & eBook See w/Windows
Promote all Promote Dedicated None of
Formats Physical eBook the above
Everywhere Primarily Marketing
Requires A Form of It’s a Dangerous Unsure Primarily
Monitoring Trial, Can Fairly & Growing, a Technical
Process Lead to Small Must Be Fix
Changes & Consumer Problem Aggressively
Education Awareness Addressed
Too Soon Will Be A Will Be a Will Take Unsure/
To Tell Significant Powerful Awhile to Other
Reading Platform, Achieve
Platform But Reading Broad
Unsure Yes at Yes at Other No Yes Unless
70%+ 50 to 70% Price Ceilinged
No Fixed $9.99 to $14.99 to Bundle Other $.99 to Over $20
Pricing $14.99 $19.99 w/Print $9.99
Click Image for Video Demo
May 2008: Book hits #1 on NYT list,Digital only solution to meet demand.
June 2009: Instant book created in 48 hours at Perseus BEA Booth in all formats, print, digital, and audio.
January 2010: e-Book released.
February 2010: p-Book released.
Total production time = 3 months
Pricing Old World – Before Publication