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Experiences of VC Promotion in ULIPH. Livelihoods Improvement Project for the Himalayas – Uttarakhand 11 Nov 2009. UPASaC. Enabling Mountain poor to access Market. Objective of Aajeevika.

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Livelihoods Improvement Project for the Himalayas – Uttarakhand 11 Nov 2009

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Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

Experiences of VC Promotion in ULIPH

Livelihoods Improvement Project for the Himalayas – Uttarakhand

11 Nov 2009

UPASaC

Enabling Mountain poor to access Market


Objective of aajeevika

Objective of Aajeevika

To improve the livelihood of vulnerable groups in a sustainable manner through promotion of improved livelihood opportunities and strengthening of local institutions that relate to livelihood development.


Project coverage

5 Districts, 17 Blocks

Households 42,690

Community Orgs 4,000

Villages 959

Project Coverage

Project Duration

8 years (2004-05 to 2012-13)


Livelihoods enhancement development

Livelihoods Enhancement & Development

Value Chains evolved

  • Organic farming

  • Off season vegetable

  • Dairy

  • Poultry (Kuroiler)

  • Medicinal and Aromatic Plants

  • Eco-tourism

  • Off-farm activities


Value chain intervention 2008 09

Value Chain intervention 2008-09

Value Chains

Interventions

Business Vol.

Seed & honey Production

ORGANIC

FARMING

(Income Increase by

Rs. 480/HH

Seed; 37.5 T

Honey; 0.18 T

MICRO

DAIRY

(Income Increase by Rs. 9797/HH

Fodder production, animal induction,

ILDC, Milk & milk products

Milk; 84000 Ltr

Ghee; 1.23 T

POULTRY

(Income Increase by

Rs. 2891/HH

Kuroiler; eggs, meat

Meat; 60 T

Eggs; 12.5 lakh


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

Value Chains

Interventions

Business Vol.

High value vegetables

(Tomato, capsicum, F. bean, pea, potato)

O.S.V.

(Income Increase by

Rs. 2500/HH

560 Ton

C.B.R.E.

& other non farm enterprises

R.N.F.S.

(Income Increase by

Rs. 11168/HH

Rs. 22 lakh

High value MAP products

(saussoriacostus, picorhiza, asparagus, Aloe vera)

M.A.P.

Nil

Community Based Eco Tourism

TOUR ISM

(Income Increase by

Rs. 6818/HH

Rs. 1.5 lakh


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

Progress of Value Chain wise IGA, ME and SMEs

Upto 30 June 2009


Iga me sme targets value chain wise by 2012 13 end of project

IGA, ME & SME TARGETS VALUE CHAIN WISE BY 2012-13 (End of Project)


Value chain map of off season vegetable dharamghar cluster current

Value Chain map of Off season vegetable Dharamghar Cluster [Current]

seed

FYM/ Fertilizer

Insecticide/

Pesticide

Equipments

Traditional

Practices

Unorganized

farming

Poor Harvesting

Improper

Grading

Transport

& trade

Input

Production

Harvesting and

Post harvest

Trading

Consumption

FUNCTIONS

Consumption

At District level

OPERATORS

  • Input provider

  • Horticulture,

  • Block and

  • private

  • shopkeepers

Local

Consumer

Farmers N= 76

traders

Local

Consumer

Cooperative

& Haat

SURTERS

Horticulture department

KVK & UPASaC

Aajeevika


Value chain map of off season vegetable vision 2012

Value Chain map of Off season vegetable [Vision 2012]

Input

Production

Harvesting and

Post harvest

Trading

Consumption

FUNCTIONS

Improved seed

FYM/ Fertilizer

Insecticide/

Pesticide

Equipments

Improved Technology

Improved POP

Organized

farming

Harvesting

Grading

Primary Value addition

Assembly

Marketing

Grading

Packaging

Transportation

Consumption

At District and

Mandi level

OPERATORS

Input provider

at cluster level

Farmers N=5460

Cluster Level

Federation

Local

Consumer

KVK,HTM

District

Consumer

Cooperative

& Haat

SUPPORTRS

Regional

Consumer

Govt. Line Departments, Uni., KVK, TNGO

LIPH [UPASaC & Aajeevika], FFIs, Private partners


Swot analysis of off season vegetable

Strength & opportunity

Threat & weakness

Consumption

Trade

Trans-

formation

Production

Specific

inputs

SWOT analysis of off season vegetable

Non availability of fresh vegetables

Big gap in demand & supply of vegetable

  • lesser volume fetching less price,

  • Lack of assured market

  • Poor packaging and handling

  • Lack of assured transportation

Intuitionalised community in form of SHG.

Opportunity for formation of federation and other

institutions

  • Lack of

  • market

  • Information

  • regarding

  • price of the

  • produce

Opportunity of harnessing better prices and employment

generation through primary value addition and packaging

  • Absence of knowledge of Post harvest

  • technology

Lack of knowledge of plant protection

Measures and irrigation facility

Initial Investment is comparatively high

Lack of access to finance

Perishable nature of the produce

Favorable climate , High returns per unit area

Marginal & small landholders suitable for introducing

organized farming

Availability of crop insurance

There is 40% farmer engaged in vegetable

Cultivation for their own consumption

Awareness amongst farmers

Lack of good quality seed,

equipment and scientific knowledge

among the Farmers.


Vision 2012 dharamghar cluster

Vision 2012(Dharamghar cluster)

Benefiting 5460 target house holds in 546 hectare land [averaging 5 nali per beneficiary]

Establishment of one Cluster level federation

( input support, marketing support and information and benefits of collective vegetable farming)

Establishment of 20 vegetable collection centers 2 in each cluster

Establishment of Community resource person 4 per cluster providing technical know how, demand forecasting and market intelligence.

Establishment of assured transportation system.

Increasing per house hold income by Rs. 16500 per year [Rs. 3300/ Nali]


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

KEY STRATEGIES OF IMPLIMENTATION:

Establishments of cluster level OSV co-operative

Establishment of 2 Input supply and collection Centre at each cluster

Input supply through Co-operative/ Federations

Institutional arrangement for sustainable technical services

Provision of CRPs’ & their Capacity building

Establishment of transport, trading and marketing channels

Institutional arrangement for sustainable marketing system


Identified off season vegetable varieties for upasac area

IDENTIFIED OFF-SEASON VEGETABLE VARIETIES FOR UPASAC AREA


Action plan

ACTION PLAN

  • Selection of beneficiaries.

    • SHG members

    • Priority WBR between cat (I) to cat (III)

    • Should have appropriate land

    • Must have interest in vegetable farming

    • Alternative person in home to look after nurseries.

    • Also must have alternative source of income

    • Ready to contribute Demo & Training charges.

  • Site Selection

    • Near-by road

    • Cluster with 200-300 HHs nearby villages.

  • Capacity building

    • Identification of training / technical institutes.

    • Course curriculum (Pictorial / practical / theoretical).

    • Identification and selection of exposure sites.

    • Capacity Building of CRP’s


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

  • Nursery Management

    • Bed preparation

    • Water Management

    • Maintenance of temperature, air & moisture

    • Pest control

    • Regular monitoring

    • Transplanting at right time

    • Nursery crop cycle

    • Selection of quality seed and varieties

  • Cultivation Management

    • Site selection and land preparation

    • Crop consolidation

    • Crop rotation

    • Integrated Pest Management

    • Regular monitoring by Technical Resource Person/CRP

    • Development of Activity Calendar (Package of practices)


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

  • Marketing Management

  • Assesment of local consumption ( from local shops to access the future demand & supply) – (Survey to be designed)

  • Identification of demand of nearby towns & Haldwani - (Survey to be designed).

  • Collection Centre

  • Packing & Grading

  • Storage facility.

  • Value addition.


Crop wise per nali economics

Crop-wise per Nali Economics


Crop rotation

Crop Rotation


Lessons learnt in vc development in mountain areas

Lessons learnt in VC development in mountain areas

  • Individual approach of production , collection marketing

  • Lack of input services and BDS services

  • Poor knowledge of value addition at farm level

  • Poor knowledge of market trend and consumer behaviour

  • Lack of business approach of the hill people

    Continued…..


Key interventions made to get success

Key interventions made to get success

  • Orientation of project staff for VC promotion through Gtz/ ICIMOD

  • Vision building of community at cluster level

  • Interactions among community, project staff,Gtz ( RED)staff,govt line department staff and other operators(middle man,transporter,adhati)

  • Formation of product specific activity group of farmers Continued…..


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

  • Exposure of activity group members to different mandis and interaction with the adhatis ,knowing seasonality,pricing,quality parameter,logistics etc

  • Micro planning at farm/cluster level and its implimentation

  • Regular technical support and other BDS services through project and other resource agencies Continued…..


Livelihoods improvement project for the himalayas uttarakhand 11 nov 2009

  • Buyer seller meet at cluster level inviting different buyers and their interaction with the community

  • Consolidation of volume /produce at village/ cluster level

  • Collective marketing of produce


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