Bachelor of public relations
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Bachelor of Public Relations. Why enrol for a Bachelor of PR. 3 Year Degree The only PR degree in South Australia PRIA(PUBLIC RELATIONS INSTITUTE OF AUSTRALIA) accredited program Local – National - International opportunities Internships and placements for all students

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Bachelor of Public Relations

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Bachelor of public relations

Bachelor of Public Relations


Why enrol for a bachelor of pr

Why enrol for a Bachelor of PR

  • 3 Year Degree

  • The only PR degree in South Australia

  • PRIA(PUBLIC RELATIONS INSTITUTE OF AUSTRALIA) accredited program

  • Local – National - International opportunities

  • Internships and placements for all students

  • Royce Scholarships: overseas travel and research $5000 - $10,000


You the pr practitioner

You; the PR practitioner

  • You need to be

  • Enthusiastic

  • Creative

  • A great communicator

  • Take organisations beyond their ideas

  • BE the Living Communication Tool for YOUR organisation!


Is the bachelor of pr for you

Is the Bachelor of PR for you?

  • If you want to be a Public relations practitioner you will enjoy:

  • Communicating with many different audiences and groups

  • Researching and understanding what the public needs and how to meet their needs

  • Build relationships with other organisations, professionals and internal staff

  • Working with the media in its various forms

  • Have great online skills to communicate directly to the public


Public relations

Public Relations


Entry requirements

Entry requirements

  • SACE Entry:

  • TER from 2006:62.6: this was the first year of the degree and the degree was not included in the SATAC guide: The TER for 2007 will be a more accurate guide to entry

  • TAFE articulation pathways: Credit for some courses will be considered but in view of the degree’s Public Relations Institute of Australia Accreditation, no credit is given for Professional Majors

  • Transfers from other degrees will need to be considered on a case by case basis


Program structure

Professional Majors

Public Relations Theory and Practice

Public Relations Writing

Strategic Creative Public Relations

Public Relations Issues and Crisis Management

Corporate and International Public Relations

Communication Management and Leadership

Internship or Placement

Professional Concentrations

Professional Public Relations Texts

Marketing Principles: Trading and Exchange

Buyer and Consumer Behaviour

PR Elective Choices

Journalism Ethics or Creative Industries and Ethics

Accounting, Decisions and Accountability

Business Information Systems

Statistical Analysis in Business

Sub Majors: Health Science, Multimedia, Psychology, and much more

Foundation courses: focussing on the Mediafrom Australian and international perspectives

Program structure


Where might you work

Where might you work?

  • For a public relations consultancy managing many different clients

  • For a government organisation managing heritage housing or campaigns to save water

  • For a football, soccer or sporting club

  • For a private organisation managing sun products, housing and new estates

  • For a non profit organisation increasing awareness about kids in need, cancer care or animal welfare.

  • Public relations is DIVERSE


Pr the real story

PR: the Real Story

  • The recall: Chocolate bars in your supermarket may contain a poisonous substance!

  • The organisation that supplies the Chocolate Bars telephones you to manage the situation

  • You are a PR consultant or a PR in-house practitioner


Day 1 12 noon

DAY 1: 12 noon

  • Brief the CEO

    • Prepare Media Releases and Media briefs

    • THE HOTLINE begins

    • Website updating and postings for media centre take place throughout the day

  • Child falls sick after eating a chocolate bar

    • You work with the CEO, health specialists

    • Call a media conference


Day 1 2 00pm

Web Blogs are active- comments made about your organisation’s POOR products

Public confidence is down

The CEO invites the media to inspect the factory, you work on other tactics to keep the public informed

Transparency and honesty is critical to PR practice

DAY 1: 2.00pm


Day 2

DAY 2

Millions of dollars going down the drain

BUT the needs of the public come first

It seems one of the supplier’s products was contaminated

You are given the Green light BUT

You make sure the organisation has a good crisis plan

YOU KNOW that next time the crisis could be even worse


Program structure1

Program structure

  • Enrolment Options – Part time, Full time options for Internal students

  • Fulltime means attendance at four lectures per week and eight tutorials plus time to research topics and work in teams

  • The degree is offered at the Magill Campus


Our graduates

Our graduates

  • Carmen Lewis, first year student became a member of PRIA’s young practitioner’s group

  • Students have been accepted into work experience placements in the first year of this new degree

  • Strong links with Industry mean that opportunities are increasing for students to be part of public relations practice long before they graduate

  • International opportunities in United Kingdom and Dublin Ireland, are considerable


Contact details

Contact details

  • Program Director:

  • Dr Joy Chia - Tel: 08 83024322

  • Project Officer, Undergraduate Programs:Jenny Stokes, Tel: 08 8302 4561

  • Program Information Session:

  • Monday 17, September 6-8pm, H1.44, Magill Campus

  • Program Information website:

  • www.unisanet.unisa.edu.au/programs/program.asp?Program=MBPB

  • School homepage: www.unisa.edu.au/com


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