Product analysis ssu
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Product analysis -SSU. High quality/design Low quality/design. High Price Low Price. PREMIUM STRATEGY. GOOD VALUE STRATEGY. Masters courses – Non EU students Specialist courses e.g. Maritime Professional courses – CIMA PhD.

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Product analysis ssu

Product analysis -SSU

High quality/design

Low quality/design

High Price Low Price

PREMIUM STRATEGY

GOOD VALUE STRATEGY

Masters courses – Non EU students

Specialist courses e.g. Maritime

Professional courses – CIMA

PhD

Undergraduate courses

Applied research

Consultancy

EU undergraduate

OVER CHARGING STRATEGY

ECONOMY STRATEGY

DVD/Video

Foundation degrees

H.N.D.


Bcg matrix ssu

Market share (relative to largest competitor)

High Low

Stars

Question Marks

High

Market growth

Low

Overseas students

PG and UG

Dogs

Funded research

BCG Matrix - SSU

CashCows


Ge matrix ssu

Masters courses

UG courses

UG courses

PG courses

Applied research/

consultancy

GE Matrix - SSU

U.K. Market International Market

Product attractiveness High Medium Low High Medium Low

Strong

CompetitiveadvantageMedium

Low


Understanding how ssu adds value to its business and its place within the value system

Understanding how SSU adds value to its business and its place within the value system

Support Activities

Firm’s Infrastructure

Open and transparent culture. Maintains ethical stance in its approach to community at large.

HR Management

Can assume a staff grouping of variable quality and commitment

Margin

Technology Development

Can assume that IT department functions well and services the needs of staff and students in a timely fashion.

Procurement

Strong buying power – SUPC. Sources ethically produced products.

Inbound

Logistics

Assume effective systems in place as ops, outbound logistics/service run smoothly.

Outbound Logistics

Can assume that the supply chain is functioning well. No problems encountered with overseas recruitment fairs.

Marketing

& Sales

Brand mgt – need to measure awareness and position the products more memorably in a crowded marketplace

Service

Customer service levels are variable,

Operations

Estates, Library and I.T. department services the needs of students and staff

Margin

Primary Activities


Product perception grid whs

1

2

3

6

4

Product Perception Grid - WHS

Quality

High

1 =Specialist courses – maritime.

2 = Masters courses for non EU

3= Masters courses for EU

4 = Consultancy

5 = Funded research

Price

High

Low

6= HND

5

7= Foundation degrees

7

Low


Competitor analysis porter s five forces map ssu

Threat of new entrants - High

Crowded marketplace. Barriers to entry are low. Could expect private universities to be established in the near future. French and German universities now teaching in English. Scandinavian countries could follow suit.

Buyer power – High

Students today have so much choice in which university they wish to attend. Provided that UK students achieve reasonable A level results they can take their pick. The more prestigious universities can demand higher grades.

As for overseas non EU students they are sought after by most universities who sometimes compromise high entry levels to secure large numbers of top fee paying students.

Supplier power-

Medium

Suppliers will always try to drive up prices but equally they need to sell their products and membership of the SUPC negates problems.

Industry rivalry - Intense Competition in all product commodities is increasing. More established universities have immense pulling power and appeal..

Threat of substitutes – Low

Although India and China are trying to set up their own institutions, quality levels lag far behind the UK for the foreseeable future

Competitor Analysis:Porter’s Five Forces Map - SSU


Matching assets and competencies ssu s sustainable competitive advantage

Matching Assets and Competencies – SSU’s sustainable competitive advantage

  • SSU Assets/Competencies

    • Provides a range of courses that students need

    • Brand recognition in U.K reasonably high

    • Product of variable quality

    • Product range of courses needs to be extended

    • Variable customer service

    • Recruitment drives in main overseas markets (assumption)

    • Growing reputation

    • Accommodation service is of variable quality

    • Good awareness of environmental impacts

    • Socially responsible

  • Customer Requirements

    • Large number of students are seeking an advanced education

    • Brand recognition/brand long- term stability

    • Quality over competition

    • Large selection of courses to choose from

    • Attentive customer service

    • Good distribution network – widely available in overseas markets

    • Good reputation

    • Good choice of accommodation

    • Environmentally friendly

    • Socially responsible universities

Best Fit

Match


Establishing strategic direction ansoff matrix ssu

Establishing Strategic Direction:Ansoff Matrix - SSU


Product analysis ssu

International Decision making model Business Portfolio Model – Harrell & Kiefer. Selection of Markets and Product/Market development - SSU


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