Organization of the multinational firm. Hedl Maria Eschbacher Claudia. Agenda. Organizational structures (Perlmutter) Ethnocentrism Polycentrism Geocentrism Stages of international development (Daft) Matrix structure vs. Heterarchy (Hedlund)
Hedl MariaEschbacher Claudia
Globalization strategy means that product design and advertising strategy are standardized throughout the world.
Multidomestic strategy means that competition in each country is handled independently of competition in other countries.
Global Matrix Structure
Development of Globalization Strategy
Development of Multidomestic Strategy
International Excecutive Committee
supplies to regions or nations rather than the international environment
The home base is best understood as a limited geographical area, where a firm has a cluster of core functions including strategic decision making, research development and often some form of core manufacturing.
1819Founding by Alois Miesbach on the Wienerberg in Vienna
1869Trading starts on the Vienna Stock Exchange
1986Start of internationalization and expansion (Germany)
Start of expansion in Eastern Europe
Advance to Global Player
Geographic division structure