T h e a r t o f s ea r c h in g t h e i nt e r n e t
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T h e A r t o f S ea r c h in g t h e I nt e r n e t. Christy Gavin Spring, 2009. Types of searches:. Simple keyword Boolean Field. S i m pl e K e y w o r d S e a r c h i n g. Keyword. Keyphrase. Keyphrase (longtail). Successful searchers:

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T h e a r t o f s ea r c h in g t h e i nt e r n e t

The Art ofSearchingthe Internet

Christy Gavin

Spring, 2009


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Types of searches:

Simple keyword

Boolean

Field


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Simple KeywordSearching


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Keyword

Keyphrase

Keyphrase

(longtail)


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Successful searchers:

1. identify the important keywords (concepts).

2. determine the most specific keywords (concepts).


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Identifying the important keywords (concepts)

involves separating

important keywords from unimportant (fluff) words.


T h e a r t o f s ea r c h in g t h e i nt e r n e t

How does birth order affect personality?


T h e a r t o f s ea r c h in g t h e i nt e r n e t

These websites were overlooked by the search.


T h e a r t o f s ea r c h in g t h e i nt e r n e t

This search will retrieve other relevant sites when the fluff word “affect”

is dropped.


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Deep Web Search Engine


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1, 700 students die due to alcohol-related incidents.

Identify the two most important keywords (concepts).


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1,700 students die due to alcohol-related incidents.

Identify the two most important keywords (concepts).


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Tremendous media attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students. Each year, some 1,700 students die due to alcohol-related incidents.

Identify the two most important keywords (concepts).


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Identify the important keywords (concepts). . .

separate the important words from the fluff words

2. determine the most specific keywords (concepts).


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Determine which keywords are the most specific keywords (concepts).

How does birth order affect personality?

How does birth order affect aggressive behavior?


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Which is the most specific?

What is the history of graphic novels?

 What is the history of manga literature?


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Successful searching begins with:

1. Identify the important keywords (concepts)

2. Determine the most specific keywords


T h e a r t o f s ea r c h in g t h e i nt e r n e t

  • Use simple keyword queries when searching for:

  • distinct individual:    oprah winfrey

  • organization: recording industry association of america

  • quote: to be or not to be


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Enter keywords in priority order.

Google weights the importance of your keywords in order of appearance.


T h e a r t o f s ea r c h in g t h e i nt e r n e t

To keep multiple words together use double quotes:

    “society to prevent cruelty to animals international"

    “artificial intelligence"

    "to be or not to be"


T h e a r t o f s ea r c h in g t h e i nt e r n e t

The ASPCA is the American Society for the Prevention and Cruelty to Animals

The SPCA is the Society for the Prevention of Cruelty to Animals International


T h e a r t o f s ea r c h in g t h e i nt e r n e t

  • Stopwords

    • a, the, of, for, how, who. . .


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Search engines ignore common  or overused words and single characters

Keyword phrase:

The way to the school is hard when walking in the rain.

Stored keyword phrase:

*way **school is hard when walking ** rain.


T h e a r t o f s ea r c h in g t h e i nt e r n e t

To include stop words in your search you can either use:

        1. double quotes:

The way to the school is long and hard when walking in the rain.

        2. + before each stop word:

+the +who


T h e a r t o f s ea r c h in g t h e i nt e r n e t

Summary

  • Types of searches: simple keyword, Boolean, and field

  • 3 types of keyword searches:

    • keyword, keyphrase, keyphrase (longtail)

  • Limited use of keyword searching

    • Individuals, organizations, quotes

  • Enter keywords in priority order

  • Stopwords


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