Product Positioning
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Product Positioning. “Agile Made Easier”. From idea to delivery, we help software organizations scale Agile faster, easier, and smarter. VersionOne. Agile Lifecycle Management Tool Built from the Ground Up to Drive Agile Adoption & ROI

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Product positioning

Product Positioning

“Agile Made Easier”

From idea to delivery, we help software organizations scale Agile faster, easier, and smarter.


Versionone

VersionOne

  • Agile Lifecycle Management Tool Built from the Ground Up to Drive Agile Adoption & ROI

  • Only Enterprise ALM Company 100% Dedicated to Agile Since Day One

  • 8 Years of Customer Success w/ 30,000 Agile Teams in 170 Countries

  • Proven Enterprise-wide Deployments @ Adobe, Sabre, Wells Fargo, Siemens, Lockheed, Motorola, Boeing, Intergraph, McKesson, etc.

  • Single Most Active Sponsor of and Contributor to the Agile Community

  • Worldwide Agile Training & Consulting Ecosystem

  • 100% Employee ScrumMaster Certification


Competitive advantage speed to enterprise agility

Competitive AdvantageSpeed to Enterprise Agility


Key competitive differentiators

Key Competitive Differentiators

Differentiator

Simple agile process flow and navigation

End-to-end agile life-cycle management platform

Adaptable project and process configuration

Enterprise planning and reporting across teams, projects, and programs

Custom dashboard, reporting and analytics platform

100% open-source integration platform and 3rd party connectors

Benefit

Accelerate internal adoption and improve overall process consistency

Single, integrated agile planning and tracking system for managing product roadmaps, goals, ideas, themes, epics, stories, defects, impediments, tests, tasks, and retrospectives

Drive consistency and enterprise visibility, yet still optimize for team-level workflows

Scales to easily meet the evolving needs of your organization

Configurable, roll your own reporting and analytics for improving analysis and visibility

Leverage existing technology investments by much more easily integrating what you want, the way you want


Competitive advantage detail primary ease of adoption

Competitive Advantage Detail (Primary) Ease of Adoption

MS

Rally

JIRA

  • Built from the Ground Up to Support Agile Planning, Tracking, and Reporting

  • 100% Web-based On-demand and On-Site Deployment for Teams of any Size

  • Customizable to You Own Unique Agile Implementation (i.e., Methodology, Workflow, Project Configuration, Terminology)

  • Agile Process-based UI Navigation and Workflow

  • Simplified, Drag-and-drop Ranking & Planning Environments

  • Electronic Storyboard, Taskboard, and Testboards

  • Fully integrated with Eclipse, Visual Studio, Tasktop, and IntelliJ IDE’s

  • 100% Open-source Integration Platform and 3rd-Party Connectors


Competitive advantage detail primary ability to scale

Competitive Advantage Detail (Primary)Ability to Scale

MS

Rally

JIRA

  • Configurable, N-level Project Rollup Hierarchy

  • “Idea to Delivery” Agile Life-cycle Management (roadmaps, ideas, goals, themes, epics, stories, tests, defects, tasks, builds, change-sets...)

  • Custom Reporting and Analytics Platform

  • Open Data Mart for 3rd-Party Reporting Tools

  • Cross-Project Team Planning and Tracking

  • Program-level Planning and Reporting

  • Multi-select/Bulk Planning & Ranking for Large Backlogs

  • Impediment/Blocking Issue Management

  • Advanced Project- and Role-based Security


Competitive advantage detail secondary ease of adoption

Competitive Advantage Detail (Secondary) Ease of Adoption

RTC

Mingle

TP

  • Built from the Ground Up to Support Agile Planning, Tracking, and Reporting

  • 100% Web-based On-demand and On-Site Deployment for Teams of any Size

  • Customizable to You Own Unique Agile Implementation (i.e., Methodology, Workflow, Project Configuration, Terminology)

  • Agile Process-based UI Navigation and Workflow

  • Simplified, Drag-and-drop Ranking & Planning Environments

  • Electronic Storyboard, Taskboard, and Testboards

  • Fully integrated with Eclipse, Visual Studio, Tasktop, and IntelliJ IDE’s

  • 100% Open-source Integration Platform and 3rd-Party Connectors


Competitive advantage detail secondary ability to scale

Competitive Advantage Detail (Secondary)Ability to Scale

RTC

Mingle

TP

  • Configurable, N-level Project Rollup Hierarchy

  • “Idea to Delivery” Agile Life-cycle Management (roadmaps, ideas, goals, themes, epics, stories, tests, defects, tasks, builds, change-sets...)

  • Custom Reporting and Analytics Platform

  • Open Data Mart for 3rd-Party Reporting Tools

  • Cross-Project Team Planning and Tracking

  • Program-level Planning and Reporting

  • Multi-select/Bulk Planning & Ranking for Large Backlogs

  • Impediment/Blocking Issue Management

  • Advanced Project- and Role-based Security


Key rally differentiators

Key Rally Differentiators

VersionOne

Simple, agile process flow and navigation

Adaptable project and process configuration

Enterprise planning and reporting across teams, projects, and programs

Custom dashboard, reporting, and analytics platform

100% open-source integration platform and 3rd party connectors

End-to-end agile life-cycle platform

Rally

Cumbersome – minimal UI guidance on what to do next and where

“One-size fits all / straight-jacket” agile

No true cross-project team, limited program-level planning and reporting

Limited collection of custom report widgets and dashboards

Proprietary integrations and connectors

Subset of agile life-cycle (no product roadmap, goals, themes, impediments, retrospectives)

Benefit

Faster internal adoption and improved process consistency

Faster adoption and team-level adaptability, along with enterprise roll-up reporting

Scales easier to meet the complex rollup and reporting needs of your organization

Much more flexible analysis and custom report writing for improved project visibility

Complete flexibility to integrate what you want, the way you want

Single, comprehensive agile planning and management platform


Rally response

Rally Response

  • Rally has a competitive agile tool, but it’s one-sized fits all approach to agile and tight coupling of services to tools has limited adoption within many organizations.

  • With Rally, you get many of the same capabilities you get with VersionOne, just less flexibility in adapting the system to support the way you do agile and limited support for many of the key aspects of the agile life-cycle such as integrated roadmaps, goals, epics, themes, impediments and retrospectives.

  • With VersionOne, you not only get a complete agile lifecycle management platform built from the ground up to support Agile processes, you can:

  • Adapt the system to support how you do agile,

  • Simplify and accelerate agile adoption and consistency with our built-in agile process flow,

  • Roll-up and report across multiple team and workspace configurations, and

  • Easily customize our open-source connectors to integrate with your existing tools the way you want


Why we lose to rally

Why We Lose to Rally

  • Rally in first (tool or training and services)

  • Rally = VersionOne, plus their ability to position 2-3 features

  • On-site, direct sales coverage


Key jira differentiators

Key JIRA Differentiators*

VersionOne

End-to-end agile life-cycle management platform

Built from the ground up to support agile product, release, and iteration planning processes

Planning and reporting across teams, projects, and programs

Custom dashboard, reporting, and analytics platform

World-class agile training and consulting ecosystem

JIRA

Issue tracker vs. a life-cycle planning and management tool (no roadmaps, ideas, goals, epics, tests, themes, impediments, retrospectives, etc.)

Uses a version attribute for releases and iterations with a planning board add-on

Virtually no enterprise rollup reporting, program-level planning, nor capacity mgmt

Minimal management-level project reporting and life-cycle visibility

Tool implementation partners

Benefit

Single, comprehensive agile planning, management, and reporting platform

Accelerate adoption of agile; improve process consistency and planning predictability

Scales easily to meet the unique planning and reporting needs of your organization

Configurable, roll your own reporting and analysis for improved project visibility

Strategic adoption of agile processes and practices that can scale over time

* Similar to other bug trackers (Axosoft, etc.)


Jira response

JIRA Response

  • JIRA is a great traditional issue tracker, just not a very scalable nor strategic agile planning and management tool for helping you drive your internal adoption of and investment in Agile.

  • Using the Greenhopper add-in and a ‘version’ attribute to imitate releases and iterations, you can attempt to model an agile process, you just have no way to gain visibility across teams and projects nor the ability to incorporate key aspects of the agile life-cycle such as testing, roadmaps, customer collaboration, goals, epics, impediments and retrospectives.

  • With VersionOne, you not only get a strategic management platform

  • designed specifically for Agile processes and best practices, you can:

  • Scale agile easily across multiple teams, projects, and programs,

  • Adapt the system to support how you do agile,

  • Leverage both our experience and the expertise our of consulting partners thru world-class agile training and education services.


Why we lose to jira

Why We Lose to JIRA

  • Greenhopper “good enough” functionality at minimal cost

  • Already embedded in company

  • Developer-centric decision drivers

  • Highly configurable workflows and notifications


Key microsoft tfs differentiators

Key Microsoft TFS Differentiators*

VersionOne

100% web-based application with built-in agile product, release, and iteration planning processes

End-to-end agile life-cycle management platform

Enterprise planning and reporting across teams, projects, and programs

Adaptable project and process setup and configuration

100% open-source integration platform and 3rd party connectors

Simplified setup and administration

TFS

Client-server based architecture with minimal process orchestration

Basic agile workitem support but no programs, roadmaps, ideas, goals, themes, epics, etc.

Minimal rollup reporting and planning; no capacity mgmt

One-size fits all configuration

Proprietary Microsoft-only tool integrations

Complex, full-time administration

Benefit

Accelerate adoption of agile; improve process consistency and planning predictability

Single, comprehensive agile planning, management, and reporting platform

Scales easily to meet the unique planning and reporting needs of your organization

Faster adoption and team-level adaptability

Leverage existing technology investments by easily integrating what you want the way you want

Much faster deployment and minimal on-going administration

* Similar to Rational Team Concert (except configuration)


Microsoft tfs response

Microsoft TFS Response

Microsoft TFS is a good technology platform for software construction,

just not a very strategic agile planning and management framework

for helping you drive and scale your internal adoption of Agile.

By combining TFS, Excel, MS Project, Sharepoint, and Reporting Services, as well as investing heavily in development and on-going system administration, you can replicate many of the best practices, metrics, and process flows built-in to VersionOne, just at significant cost [optional - and risk].

With VersionOne, you not only get a strategic management platform

designed specifically for Agile processes and practices, you can:

Adapt the system to support how you do agile,

Easily scale the system to support cross-project teams and programs as well as key aspect of agile like roadmaps, goals, epics, and impediments

Simplify distributed team collaboration via a simple, web-based UI, and

Leverage your existing technology investments using our open-source

integration platform and series of third-party tool connectors


Why we lose to microsoft

Why We Lose to Microsoft

  • “One stop shop” platform decision (i.e., integrated, enterprise uber-platform)

  • Existing enterprise business relationship

  • Cost (inclusion in Microsoft subscription)

  • Technological and/or architectural-centric decision making (vs. product, project, and program management)


Key ibm rtc differentiators

Key IBM RTC Differentiators

VersionOne

100% web-based application with built-in agile product, release, and iteration planning processes

End-to-end agile life-cycle management platform

Enterprise planning and reporting across teams, projects, and programs

Adaptable project and process setup and configuration

100% open-source integration platform and 3rd party connectors

Simplified setup and administration

IBM RTC

Less than modern UI metaphor with minimal process orchestration

Integrated build, source control, and basic workitem management but no programs, roadmaps, ideas, goals, themes, etc.

Minimal rollup reporting and planning – no programs, teams, and project rollups.

Support for agile, traditional, and hybrid methods, but limited project and process adaptability

Proprietary IBM-only tool integrations

Complex, full-time administration and sophisticated setup

Benefit

Accelerate adoption of agile; improve process consistency and planning predictability

Integrated management application built from the ground up to help teams optimize and scale agile planning, tracking, and reporting

Scales easily to meet the unique planning and reporting needs of your organization

Tailored specifically for functionally scaling up to support multi-team, multi-project organizations

Leverage existing technology investments by easily integrating what you want the way you want

Much faster deployment and minimal on-going administration


Ibm rtc response

IBM RTC Response

IBM Rational Collaborative Lifecycle Management, of which Rational Team Concert is a core component, is a very broad, generic technology platform for software construction across any methodology, but is not optimized specifically for helping companies adopt agile best practices and easily scale their multi-team, multi-project initiatives.

VersionOne was built from the ground up to support agile process flows, practices, and metrics. Highly simplified installation, initial and on-going administration, and automated best practices have remained hallmarks of the VersionOne product suite, all at an affordable price point.

With VersionOne, you not only get a strategic management framework

designed specifically for Agile processes and practices, you can:

Adapt the system to support how your teams do agile,

Easily scale the system to support cross-project teams and programs as well as key aspect of agile like roadmaps, ideas, goals, and themes

Simplify team collaboration via a simple, modern, Web 2.0 UI, and

Leverage your existing technology investments using our open-source

integration platform and series of third-party tool connectors


Why we lose to ibm rtc

Why We Lose to IBM RTC

  • “One stop shop” platform decision (i.e., integrated, enterprise platform)

  • Existing enterprise business relationship

  • Cost (inclusion in IBM annual subscription)

  • Technological and/or architectural-centric decision making (vs. product, project, and program management)


Key target process differentiators

Key Target Process Differentiators

VersionOne

Simple agile process flow and navigation

End-to-end agile life-cycle management platform

Enterprise planning and reporting across teams, projects, and programs

Management of large backlogs using features like roadmaps, goals, themes, templates, grid pagination, saved filters, and bulk editing and ranking

100% open-source integration platform and 3rd party connectors

Extensive agile and product training, consulting, and support options

Target Process

Nice UI but limited agile process orchestration and guidance

Subset of agile life-cycle (no product roadmap, goals, customer idea management, themes, retrospectives)

Minimal organization-wide rollup reporting and planning – i.e., multiple teams, multi-project and program rollups

Basic filtering, grouping, and editing of single/smaller backlog

Minimal subset of proprietary third-party connectors

Email an online support

Benefit

Accelerate adoption of agile practices; improve process consistency

Single, comprehensive agile planning, management, and reporting platform for large organizations

Scales easily to meet the unique planning and reporting needs of your organization

Simple management of enterprise-wide / cross-project backlogs.

Leverage existing technology investments by easily integrating what you want the way you want

The ability to grow with and support your business long-term.


Target process response

Target Process Response

Target Process is a very good, inexpensive, agile-centric tool for small to medium-sized teams that do not intend to scale beyond a few teams or several hundred stories and defects. While Target Process typically meets the initial needs of a small development group, it ability to scale as an enterprise-ready tool and software business can be risky.

With VersionOne, you are not only working together with one of the leading innovators and educators in the agile community for the last decade, you can:

Scale agile easily across multiple teams, projects, and programs,

Leverage your existing technology investments using our open-source

integration platform and series of third-party tool connectors

3) Benefit from both our experience and the expertise our of consulting partners thru world-class agile training and education services.


Why we lose to target process

Why We Lose to Target Process

  • Cost

  • First In


Key mingle differentiators

Key Mingle Differentiators

VersionOne

Simple agile process flow and navigation

End-to-end agile life-cycle management platform

Enterprise planning and reporting across teams, projects, and programs

Management of large backlogs using features like roadmaps, goals, themes, templates, grid pagination, saved filters, and bulk editing and ranking

Custom reporting and analytics platform

100% open-source integration platform and 3rd party connectors

Mingle

Nice UI but limited agile process orchestration and guidance

Subset of agile life-cycle (no product roadmap, goals, customer idea management, themes, retrospectives)

Minimal organization-wide rollup reporting and planning – i.e., multiple teams, multi-project and program rollups

Basic filtering, grouping, and editing of single/smaller backlog

Highly limited reporting, metrics, and analytics

Minimal subset of proprietary third-party connectors

Benefit

Accelerate adoption of agile practices; improve process consistency

Single, comprehensive agile planning, management, and reporting platform for large organizations

Scales easily to meet the unique planning and reporting needs of your organization

Simple management of enterprise-wide / cross-project backlogs.

Program, cross-project, and multi-team visibility

Leverage existing technology investments by easily integrating what you want the way you want


Mingle response

Mingle Response

  • Mingle is a very good, easy to use, agile-centric tool for small to medium-sized teams that do not intend to scale beyond a few teams or several hundred stories and defects. While Mingle typically meets the initial needs of a small development group, it ability to scale as an enterprise-ready tool and dedicated software business can be risky.

  • With VersionOne, you not only get a comprehensive agile management platform supporting the complete agile value chain including roadmaps, goals, acceptance and regression tests, customer idea management, hierarchical themes, impediments and retrospectives, you can:

  • Simplify and accelerate agile adoption and consistency with our built-in agile process flow,

  • Scale agile easily across multiple teams, projects, and programs,

  • Leverage your existing technology investments using our open-source

  • integration platform and series of third-party tool connectors.


Why we lose to mingle

Why We Lose to Mingle

  • Developer-lead Decision – i.e., “codeability” and control

  • Free, full-use product for a team of 5


Agile v fragile fyi only

Agile v Fragile FYI-Only

Rally

Founded in 2001 as F4 Technologies as a RUP tool

First product to market in 2.5 years after jumping on iterative development bandwagon, then agile

Raised 5 rounds of investment totaling $70M

Lost $30+M in last 4 years alone

On-demand, subscription only business model

Proprietary integration platform

One-sized fits all (or “straight-jacket”) agile

Tightly coupled services and tooling

Traditional, pressure-oriented sales approach

Missing-in-Action ‘Suits’

NOT

VersionOne

Founded in 2002 as an agile ALM vendor

First product to market in 6 months

Raised single $6.5M round of venture investment

Spent limited amount of venture investment

On-demand or on-site deployment, subscription or perpetual pricing business model

Open-source integration platform

Open, adaptable process setup and configuration

Open, best of breed partner ecosystem

‘Collaboration over commercialization’ sales approach

Executive participation in community events

100% employee ScrumMaster certification


Additional resources

Additional Resources

  • Online Agile Tool Comparison: http://versionone.com/Agile_Tool_Comparison/

  • Target Process Comparison: http://versionone.com/Agile_Tool_Comparison_tp/

  • More to come – notify in case of emergency!


Radar analysis future

Radar Analysis (future)

Proven History

of Success

Agile Life-cycle Support

Ability to

Scale

Flexible Deployment & Licensing

Ease of

Adoption

Ease of Use

Agile Depth

Organization

Scale

Adaptability

Reporting &

Analytics

Open Platform

Integration

Connectors

Leadership &

Innovation

Lightweight?

Training &

Support

Agile Community

Thought-Leadership

Security

TCO


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