Morrin carlin griffin coakley brendan dwyer hannah mccarty lawrence sang
Download
1 / 17

Morrin Carlin, Griffin Coakley , Brendan Dwyer, Hannah McCarty, Lawrence Sang - PowerPoint PPT Presentation


  • 78 Views
  • Uploaded on

MA. SHACK. Morrin Carlin, Griffin Coakley , Brendan Dwyer, Hannah McCarty, Lawrence Sang. Mission Statement. Mac Shack aims to serve delicious and creative macaroni and cheese dishes with a number of variations to meet the numerous preferences of our customers.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Morrin Carlin, Griffin Coakley , Brendan Dwyer, Hannah McCarty, Lawrence Sang' - etan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Morrin carlin griffin coakley brendan dwyer hannah mccarty lawrence sang

MA

SHACK

Morrin Carlin, Griffin Coakley, Brendan Dwyer, Hannah McCarty, Lawrence Sang


Mission statement
Mission Statement

  • Mac Shack aims to serve delicious and creative macaroni and cheese dishes with a number of variations to meet the numerous preferences of our customers.

  • Mac Shack will focus on convenience and affordability, as service will be quick and easy, and prices will be low in comparison to our competitors.

  • Our restaurant will exhibit a warm atmosphere that brings to life the home-style cooking of our dishes.

  • Our goals are to be profitable, achieve reasonable growth, and become a local favorite as a niche restaurant.


Corporate strategy
Corporate Strategy

S

W

  • Very little reputation  may be difficult to get customers right away

  • No guaranteed cash flow from operations

  • Can be replaced by another niche restaurant

  • Popular food for college students

  • Convenient and affordable

  • Strong customer service

O

T

  • Revenue can grow quickly

  • Potential for large profit margins

  • Can create variety of dishes

  • Opening of other mac and cheese restaurants or other late night dining


Competition
Competition

  • Late night dining options that target college students

    • Campus Corner, Winger’s, Domino’s

  • Establishments that serve a niche food item

    • PB&U, Peace A Pizza, Meltdown



Target market
Target Market

Greg

  • 21 year old senior at Villanova

  • Lives off campus

  • Works part time

  • Involved in campus activities

  • Goes out with friends at night to Main Line bars

  • Usually orders a snack with her friends when he gets home

Amanda

  • 25 year old Bryn Mawr College graduate

  • Marketing consultant living and working in Wayne

  • Does not have large budget after paying rent, loans, and bills

  • Gets an hour off for lunch

  • Ideal lunch destination is close, offers quick service, fairly inexpensive


Competitive priorities
Competitive Priorities

  • Low Cost Operations

    • Efficient cooking processes

    • Scraps allocated appropriately

    • Negotiate costs with suppliers

  • Consistent & High Quality

    • Well trained employees to maintain the Mac Shack Experience

    • Modern yet chic atmosphere

    • High quality ingredients

  • Customization

    • “Craft Your Own Mac” menu option

  • Development Speed

    • December’s “Mac Creation”

  • Volume Flexibility

    • Cognizant of our target market’s schedules to better anticipate demand fluctuations


Core competencies and processes
Core Competencies and Processes

  • Skilled Workforce

    • Well trained in all front line operations including serving the food, working the register, and waiting on customers

  • Quick and Consistent Delivery

    • Processing orders as efficiently as possible



Quality strategy control
Quality Strategy & Control

  • Strategy

    • Customer satisfaction

    • Minimization of defects

    • Lean System

      • Avoiding overproduction

      • Appropriate inventory levels

      • Effective utilization of employees

      • Culture of continuous improvement

  • Control

    • Input Quality

      • Careful selection of suppliers

    • Goods & Services Quality

      • Clean and organized work space/equipment

      • Control Charts



Supply chain inventory management
Supply Chain Inventory Management

  • Main Suppliers:

    American Italian Pasta Company

    Coca-Cola

    Kraft Foods

    Hanover Foods

  • Continuous Review System


Variable costs and profits
Variable Costs and Profits

  • Cost of food products very low

  • Menu items fairly inexpensive

  • Weekly revenue = $812.85

  • Weekly variable cost = $105.18

  • Weekly profit = $707.67

  • Annual profit = $36,799


Fixed costs
Fixed Costs

  • Maintenance = $5,000/yr

  • Marketing = $5,000/yr

  • Rent = $30,000/yr

  • Utilities = $4,500/yr

  • Wages

    • Behind the counter employees (6) – 20 hrs/week, $9.50/hr

    • Cooks (2) – 30 hrs/week, $11/hr

  • Total weekly fixed costs = $1,375.77

  • Total annual fixed costs = $71,540


Startup costs
Startup Costs

  • Kitchen equipment = $25,230

  • 8 tables with 4 chairs each = $4,160

  • Construction costs = $15,000

  • Training = $5,000

  • POS system = $5,000

  • Marketing = $26,000

  • Starting inventory = $1,874.88

  • Other miscellaneous expenses = $1,368

  • Total startup costs = $83,632.88



Conclusion
Conclusion

  • Fills a void in the market

  • Specialized product

  • Expected growth will facilitate increase in profits

  • Local favorite


ad