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Does language choice predict motivations for relationship initiation?: using liwc to analyze linguistic markers of intent in online dating profiles. Liesel sharabi David J. Roaché. Rationale. Language as a window into culture (Chung & Pennebaker, 2012)

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Liesel sharabi david j roach

Does language choice predict motivations for relationship initiation?: using liwc to analyze linguistic markers of intent in online dating profiles

Lieselsharabi

David J. Roaché


Rationale
Rationale initiation?: using liwc to analyze linguistic markers of intent in online dating profiles

  • Language as a window into culture (Chung & Pennebaker, 2012)

  • Advantages of using Linguistic Inquiry and Word Count (LIWC; Pennebaker, Booth, & Francis, 2007)

  • Large scale language analysis over a variety of platforms

    • Twitter: Arab spring (Elson et al., 2012), stock market (Grossman, 2010), Germany’s 2009 federal elections (Tumasjan, Sprenger, Sandner, & Welpe, 2010)

    • Facebook: Gross national happiness index (Kramer, 2010)

    • Online dating: Deception (Toma & Hancock, 2012; Hancock & Toma, 2009; Toma & Hancock, 2009)

  • Analyze Words detects personality characteristics


Dataset
Dataset initiation?: using liwc to analyze linguistic markers of intent in online dating profiles

  • Free and popular

  • Unique set of motivations

    • Intent (e.g., hang out, intimate encounter)

    • Looking for (e.g., wants relationship, looking for someone to marry)

  • No violation of Terms of Service


Research questions
Research Questions initiation?: using liwc to analyze linguistic markers of intent in online dating profiles

  • RQ1: Do linguistic markers predict relational intent on POF?

  • RQ2: Which linguistic markers will be the best predictors of relational intent on POF?


Method
Method initiation?: using liwc to analyze linguistic markers of intent in online dating profiles

  • Online Dating Profiles (N = 120)

    • Equal numbers of males and females

    • Equal numbers of profiles from six categories of intent

      • Looking for a commitment (66.7%; n = 80)

      • Not looking for a commitment (33.3%; n = 40)

  • Demographics

    • Ages ranged from 18 to 61 (M = 33.63; SD = 10.32)

    • Mostly Caucasian (69.2%; n = 83), followed by Black (17.5%; n = 21), Hispanic (8.3%; n = 10), Mixed Race (1.7%; n = 2), Other (1.7%; n = 2), Asian (.8%; n = 1), and Native American (.8%; n = 1)

  • Data Analysis

    • Linguistic Inquiry and Word Count (LIWC) (Pennebaker, Booth, & Francis, 2007)

    • Stepwise logistic regression with forward selection


Results
Results initiation?: using liwc to analyze linguistic markers of intent in online dating profiles


Thank you
Thank you initiation?: using liwc to analyze linguistic markers of intent in online dating profiles


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