Owning a restaurant and running it successfully are two different things. Many a times, the business is booming, for example, the restaurant is packed, the kitchen is bustling and you have a waiting line and other times, you wait for customers to enter in. Want to avoid those empty restaurant days in UAE?
Owning a restaurant and running it successfully are two different things. Many a times, the business is
booming, for example, the restaurant is packed, the kitchen is bustling and you have a waiting line and
other times, you wait for customers to enter in. Want to avoid those empty restaurant days in UAE?
Simply opt for SMS marketing! To know more, continue reading.
Text message marketing is known to attract a fresh set of customers/consumers, at the exact time when
you need them the most.
With SMS marketing in UAE, you will drive customers to your restaurants on demand. With the help of
just a few clicks, you can send your customers’ exciting offers, time-sensitive deals and even weekly
specials that will instantly arrive in their hands.
Within minutes, you will see a queue standing right outside your restaurant waiting to grab a bite.
However, the bottom line is; text marketing in UAE means more revenue, more customers, and more
buzz for your restaurant.
But, what exactly is SMS Marketing? And how can your restaurant benefit by it?
Read on, restaurateur. Read on.
In simple words, it is the usage of texts for the purpose of marketing.
One of the most easiest, effective and inexpensive way for restaurants to cash in on the humongous
popularity of texting, which in turn increases both revenue and customer loyalty.
Restaurants are known to send across mobile coupons, advertise weekly specials, promote events and a
lot more all via just text messaging in UAE.
Restaurants send mobile coupons, advertise weekly specials, promote events, and more, all via text
Here are 6 great reasons why text messaging is an ideal medium for restaurants to reach customers.
All your customers are already texting–why not text with them? 3 out of 4 people regularly send or
receive text messages.
Why is that a big deal for restaurants? Because adults 18-24 eat out more than any other age group. In
other words, they are the people frequenting your restaurant the most, your most valuable customers.
Speak the language of your most valuable customers: text!
No text goes unseen, seriously. The facts back up their claim: 97% of marketing texts are read. For some
perspective, the open-rate of marketing emails is typically 10%. There’s simply no better way to reach
your customers every time.
Why do we invariably read all our texts, usually within minutes? That is because most of our messages
come from close friends, family, and love interests. A text inbox, unlike an email inbox, is exclusive and
When your customers accept your texts, they don’t welcome you as some faceless business: they
welcome you as a friend–a warm restaurant with a human touch.
Let us be real: you are not blasting spam to anonymous emails. You are sending across text messages to
customers who already know and love your food.
That is why the texts you send are so effective: customers want to receive them. By marketing to
customers who already love your food, you are tapping directly into your most valuable resource.
Okay, you get it, texting is great for restaurants… but what exactly are you going to text? Here are 3
great text campaigns that are sure to keep your customers coming in and coming back.
Encourage repeat customers and invite new ones with text coupons.
Send time-sensitive discounts to drive traffic and speed up slowdowns.
Keep guests up-to-date with your chef’s weekly specials.
Notify your customers about special events and musical guests.
Do not forget that your text campaign is likely an enticement in itself.
Whether you are texting guests discounts, coupons, specials, or event reminders, remember that these
benefits are often incentive enough to get opt-ins.
Market your campaign as a friendly service, rather than a way to spam them with ads. Let your patrons
know about the benefits of subscribing with a clear message.
Sobha Ivory 1, Business Bay
Dubai – United Arab Emirates