The Future of Higher Education: Rhetoric, reality, and the Risks of the Market. presented by : James C. Cox July 21, 2007. Goals of the Text. Challenge college and university administrators to provide necessary leadership needed to change higher education “market oriented structure” (p. xii)
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James C. Cox
July 21, 2007
“the course of commercial activity by which the exchange of commodities is effected : extent of demand”
“Competition promises the opportunity to improve learning, broaden access, or focus attention on efficient use of resources. But if not skillfully structured by thoughtful and strategic inventions of government, the market and growing competition will distort the purposes of higher education and further widen the gap between rhetoric and reality. It is, as a result, a time of both opportunity and risk” (p. 1)