Coca cola s freestyle
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COCA COLA’S FREESTYLE. Greg Weiner ISM 158. PROBLEM:. Coca Cola has 70% of the fountain drink market Overall sales volume dropped 2.1% over the past few years Fountain drink sales have dropped 2.7%

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COCA COLA’S FREESTYLE

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Coca cola s freestyle

COCA COLA’S FREESTYLE

Greg Weiner

ISM 158


Problem

PROBLEM:

  • Coca Cola has 70% of the fountain drink market

  • Overall sales volume dropped 2.1% over the past few years

  • Fountain drink sales have dropped 2.7%

  • This causes a problem when Coke’s strategy is to sell more beverages when people are dining out


Strategy

STRATEGY:

  • Use of Information System:

    • Supply Chain Management

    • Master Data Management

    • Analysis of purchased products

      • Amount

      • Time

      • Frequency

  • Part of their strategy is to slowly introduce their new product to the market.


New product

NEW PRODUCT:

  • Self-serve soda fountain

  • One spigot

  • Touch-screen display

  • Micro-dosing technology

  • Makes over 100 different mixtures

  • Wireless Connectivity


Sources

SOURCES:

  • http://online.wsj.com/article/SB10001424052748703612804575222350086054976.html?mod=rss_Today's_Most_Popular

  • http://www.thecoca-colacompany.com/presscenter/presskit_freestyle_images.html

  • http://www.npr.org/templates/story/story.php?storyId=126661674&ft=3&f=1006,1014,1017


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